ARI to Present at Midwest Invest Small Cap Investor Conference; Brian E. Dearing, Chairman and Chief Executive Officer, Will Share ARI Success Story with Attendees.

MILWAUKEE -- ARI (OTCBB: ARIS), a leading provider of electronic parts catalogs and related technology and services to increase sales and profits for dealers in the manufactured equipment markets, today announced that Brian E. Dearing, chairman and chief executive officer of ARI, will speak at the Midwest Invest Small Cap Investor Conference at 9:20 a.m. on March 15, 2005, at the Milwaukee Athletic Club.

Dearing will provide conference attendees with an overview of the company's operations, financial performance and growth strategies. Dearing will be available to answer questions during and after the presentation.

"Over the last several years, ARI has made significant progress in growing our business and improving our financial performance," said Dearing. "ARI has an exciting story to tell, with a solid business plan to grow the business to $100 million in sales over the next five years through a combination of internal growth and acquisitions. We believe there are excellent opportunities for ARI to build on our core electronic catalog business by expanding into adjacent areas such as integrated marketing services," added Dearing. "We look forward to the opportunity to share our success story with conference attendees," concluded Dearing.

The one-day conference, sponsored by 21st Century Equity Advisors and Cleary Gull Investment Banking, is the first independent investment conference in Wisconsin to provide investors with the opportunity to learn about undiscovered Midwest small cap companies. The conference is open to investment professionals. For more information or to register, email Rob Damron at [e-mail].

About the Hosts

Cleary Gull Inc. Investment Banking, headquartered in Milwaukee, WI, provides mergers and acquisitions advisory, private capital raising, financial advisory and merchant banking services for privately held and small-cap public companies. With over 100 transactions completed representing $5 billion in transaction value, the Cleary Gull investment banking team has built a reputation for providing the highest quality financial advisory services. For more information on Cleary Gull, visit their website www.clearygull.com.

21st Century Equity Advisors, LLC, headquartered in Milwaukee, WI, through its investor relations division, provides a full suite of investor relations services for publicly-traded companies to help maximize long-term shareholder value. Through its equity research division, 21st Century Equity Advisors provides independent, institutional quality, sell-side equity research on undiscovered, small cap companies. For more information on 21st Century, visit their website www.tfcentury.com.

About ARI

ARI is a leading provider of electronic parts catalogs and related technology and services to increase sales and profits for dealers in the manufactured equipment markets. ARI currently provides approximately 82 parts catalogs (many of which contain multiple lines of equipment) for approximately 69 equipment manufacturers in the U.S. and Europe. More than 88,000 catalog subscriptions are provided through ARI to more than 28,000 dealers and distributors in more than 120 countries in a dozen segments of the worldwide equipment market including outdoor power, power sports, ag equipment, recreation vehicle, floor maintenance, auto and truck parts aftermarket, marine and construction. The Company builds and supports a full suite of multi-media electronic catalog publishing and viewing software for the Web or CD and provides expert catalog publishing and consulting services. ARI also provides dealer marketing services, including technology-enabled direct mail and a template-based dealer website service that makes it quick and easy for an equipment dealer to have a professional and attractive website. In addition, ARI e-Catalog systems support a variety of electronic pathways for parts orders, warranty claims and other transactions between manufacturers and their networks of sales and service points. ARI currently operates three offices in the United States and one in Europe and has sales and service agents in England and France providing marketing and support of its products and services.

Statements in this news release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act. The forward-looking statements can generally be identified by words such as "believes," "anticipates," "expects" or words of similar meaning. Forward-looking statements also include statements relating to the Company's future performance, such as future prospects, revenues, profits and cash flows. The forward-looking statements are subject to risks and uncertainties, which may cause actual results to be materially different from any future performance suggested in the forward-looking statements. Such risks and uncertainties include those factors described under "Forward Looking Statements Disclosure" in Exhibit 99.1 of the Company's annual report on Form 10-KSB for fiscal year ended July 31, 2004 filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements. The forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements. For more information, please refer to the Company's filings with the Securities and Exchange Commission.