ARI enters financial marketplace with SFA product; financial services customer expects improved cost efficiencies and more complete sales management tracking.

MILWAUKEE--(BUSINESS WIRE)--Aug. 7, 1996--ARI Network Services Inc. (NASDAQ/NMS: ARIS), a leading provider of electronic commerce services, today announced that Fiserv Inc. of Brookfield, Wis. has agreed to automate portions of its sales organization with ARISE(TM), ARI's Internet-enabled Sales Force Automation (SFA) software product, which features advanced relationship and opportunity management capabilities.

ARI will customize the ARISE software to manage Fiserv's complex mix of financial data processing services.

Fiserv is a $703 million international provider of financial data processing services for banks, credit unions, savings and loans and other financial institutions. The corporation chose ARISE for its superior capabilities, including fully relational database design and extensive customization and support options.

"We expect to see significant improvement in the reporting capabilities of our sales staff using ARISE," said Fiserv Executive Vice President Dean Schmelzer. "We are particularly impressed with ARI's ability to customize and integrate ARISE into our existing office automation software products. Through the use of ARISE, Fiserv sales management will be able to see a more complete picture of all sales activities that are taking place with an individual prospect. This will enhance our ability to close more business."

Under the contract, ARI will customize the ARISE software to capture data and generate reports specific to Fiserv's needs. ARI will also provide remote communications and telephone support services for the Fiserv sales staff, including primary technical support during the software's launch.

"ARISE was developed to handle the kind of complexity and depth of data integration needed by Fiserv's sales force," said ARI President and CEO Brian Dearing in announcing the contract. "We're excited about the opportunity to meet those challenges and to work with a company with the stature of Fiserv."

"ARI's unique approach to SFA can really help a company like Fiserv provide critical services to its customers," says Barton Goldenberg, president and founder of Information Systems Marketing Inc., a Washington, D.C. consulting firm specializing in sales, customer care and marketing automation.

Company Background

ARI is a provider of standards-based, Internet-enabled electronic commerce services for selected commercial communities and distribution channels. ARI currently serves agribusiness, freight transportation and newspaper publishing with software and services that help streamline channels of distribution by automating the flow of commercial information among trading partners. ARI builds and manages electronic commerce databases, including directories of products, companies and locations. ARI also provides data management services for individual companies.

EDITOR'S NOTE: The email addresses below contain an "at"

symbol between "krajcir" and "arinet.com" in

the first address and between "brudolph" and

"millercom.com" in the second address. These

symbols may not appear properly in some systems.

CONTACT: ARI Network Services Inc., Milwaukee

Nancy Krajcir, 414/283-4380

[e-mail]

or

Miller/Shandwick Technologies, Boston

Barbara Rudolph, 617/536-0470

[e-mail]