ARI Receives Innovation Award.

MILWAUKEE -- Award Presented to Leading Southeastern Wisconsin Companies by Small Business Times and the Wisconsin Technology Council

ARI (OTCBB:ARIS), a leading provider of sales and profit-building technology services for equipment dealers, announced today that it received an "IQ (Innovation Quotient) Award" from Small Business Times magazine and the Wisconsin Technology Council. ARI received the award in the Technology/Internet category. The IQ Awards were presented at the Wisconsin Business & Technology Expo in Milwaukee on April 21, 2005.

"The IQ Awards recognize companies that are creating a positive impact on the region through innovative best practices. These awards showcase the strengths of the Southeastern Wisconsin business community and recognize companies with unique strategies for corporate innovation and growth," said Steve Jagler, executive editor of Small Business Times.

"The IQ Awards and the I-Q Corridor -- the upper Midwest region's intellectual property driven business corridor stretching from Minneapolis to Chicago, rich in biotech, life sciences, information technology and advanced manufacturing -- go hand-in-hand," said Tom Still, president of Wisconsin Technology Council. "The IQ Awards value innovation; the I-Q Corridor captures our region's future as a place for the best ideas, innovation, intellectual property and investment -- as well as quality of life, education and environment," added Still. "ARI exemplifies the spirit of the IQ Awards. Innovation is a part of daily life within ARI, which has grown from a start-up firm into a publicly traded company with major clients across Wisconsin and beyond. With more innovative companies such as ARI, the Wisconsin economy will continue to grow," concluded Still.

In accepting the award, Brian E. Dearing, chairman and chief executive officer of ARI said, "Our strategy is to take information technology solutions that have helped large companies do business more efficiently and cost effectively and adapt them for our base of manufactured equipment dealers, who are all small business owners. This award is really for our employees who create our products and serve the 28,000-plus dealers who use ARI solutions in their businesses. Without our employees and the customers they serve, we would not have received this recognition."

ARI was selected from dozens of award nominations submitted to Small Business Times. The IQ Awards, which were presented in 10 categories, were judged by an independent panel of Wisconsin business executives.

About ARI

ARI is a leading provider of electronic parts catalogs and related technology and services to increase sales and profits for dealers in the manufactured equipment markets. ARI currently provides approximately 82 parts catalogs (many of which contain multiple lines of equipment) for approximately 69 equipment manufacturers in the U.S. and Europe. More than 88,000 catalog subscriptions are provided through ARI to more than 28,000 dealers and distributors in more than 120 countries in a dozen segments of the worldwide equipment market including outdoor power, power sports, ag equipment, recreation vehicle, floor maintenance, auto and truck parts aftermarket, marine and construction. The Company builds and supports a full suite of multi-media electronic catalog publishing and viewing software for the Web or CD and provides expert catalog publishing and consulting services. ARI also provides dealer marketing services, including technology-enabled direct mail and a template-based dealer website service that makes it quick and easy for an equipment dealer to have a professional and attractive website. In addition, ARI e-Catalog systems support a variety of electronic pathways for parts orders, warranty claims and other transactions between manufacturers and their networks of sales and service points. ARI currently operates three offices in the United States and one in Europe and has sales and service agents in England and France providing marketing and support of its products and services.

About Small Business Times

Small Business Times, a bi-weekly resource dedicated to helping business owners and managers in Southeastern Wisconsin become more profitable, has a circulation of 14,000. Each issue contains information which helps decision-makers successfully face the daily challenges of running their businesses. Content includes news and information, special reports, and regular features on sales and marketing, management strategies, regulation, finance, technology, global marketing, commercial real estate, e-business, employee benefits/insurance, entrepreneur and company profiles and more. For more information, visit www.biztimes.com

About Wisconsin Technology Council

The Technology (Tech) Council is the science and technology advisor to the Governor and the Legislature of the State of Wisconsin. Launched in 2001, the Tech Council was created by a bipartisan act of the Governor and the Legislature. It is an independent, non-profit and non-partisan board with members from tech companies, venture capital firms, all levels of education, research institutions, government and law. The Tech Council provides policy guidance to lawmakers, the Governor, state agencies and other institutions in Wisconsin; serves an important in-state networking role through Wisconsin Innovation Network (WIN); and serves as an economic catalyst through programs such as Wisconsin Innovation Network, Wisconsin Entrepeneurs' Conference, Wisconsin Life Sciences and Venture Conference and Wisconsin Angel Network. For more information, visit www.wisconsintechnologycouncil.com.