ARI Chief Executive Officer to Present at Masters Forum.

Brian E. Dearing Will Share ARI Success Story with Attendees

MILWAUKEE -- ARI (OTCBB:ARIS), a leading provider of technology-enabled business solutions that help equipment dealers, distributors and manufacturers build sales and profits, today announced that Brian E. Dearing, chairman and chief executive officer of ARI, will speak at the Third Annual Masters Forum on Tuesday, November 14, 2006, at the Marquette University Alumni Memorial Union. The Masters Forum provides attendees with the opportunity to learn secrets to entrepreneurial success and network with other entrepreneurs, business professionals and students.

"ARI has an exciting story to share with entrepreneurs - whether they are in the start up phase or established and now in the growth stage," said Brian E. Dearing, chairman and chief executive officer of ARI. "When I joined ARI over 10 years ago, ARI was already an established company, but one in need of a solid business plan that would lead to profitability and financial stability. ARI has been able to overcome obstacles through an approach that is both reactive and proactive," added Dearing. "Over the past few years, ARI has continued to grow both internally and by pursuing a belief that it is possible to do the 'impossible'. I look forward to the opportunity to share some of our growth strategies with the Forum's attendees," concluded Dearing.

"We're excited to have Brian as a member of our panel for our Third Annual Masters Forum," said Rick Bliss, managing partner of Godfrey & Kahn, S.C. "Brian offers a unique, yet practical perspective on how to take over the leadership of an established company that has yet to make a profit and grow it into a profitable, successful company," added Bliss.

The Third Annual Masters Forum is hosted by Godfrey & Kahn, S.C. in partnership with Ernst & Young LLP; the Kohler Center for Entrepreneurship, a part of Marquette University's College of Business Administration, and The Business Journal.

About the Host

Founded in 1957,Godfrey & Kahn maintains offices in Milwaukee, Madison (La Follette Godfrey& Kahn), Appleton, Green Bay and Waukesha, WI; Washington, DC; and Shanghai, PRC. With more than 200 attorneys, Godfrey & Kahn provides legal and business advice to clients ranging from small businesses and governmental entities to large privately and publicly held national and international companies. For more information, visit their website at www.gklaw.com.

About ARI

ARI is a leading provider of electronic parts catalogs and related technology and services to increase sales and profits for dealers in the manufactured equipment markets. ARI currently provides approximately 96 parts catalogs (many of which contain multiple lines of equipment) for approximately 71 equipment manufacturers in the U.S. and Europe. Approximately 81,000 catalog subscriptions are provided through ARI to approximately 29,000 dealers and distributors in approximately 89 countries in a dozen segments of the worldwide equipment market including outdoor power, power sports, ag equipment, recreation vehicle, floor maintenance, auto and truck parts aftermarket, marine and construction. The Company builds and supports a full suite of multi-media electronic catalog publishing and viewing software for the Web or CD and provides expert catalog publishing and consulting services. ARI also provides dealer marketing services, including technology-enabled direct mail, email and an award-winning dealer website service that makes it quick and easy for an equipment dealer to have a professional and attractive website. In addition, ARI e-Catalog systems support a variety of electronic pathways for parts orders, warranty claims and other transactions between manufacturers and their networks of sales and service points. ARI currently operates three offices in the United States and one in Europe and has sales and service agents in England and France providing marketing and support of its products and services.