ARGI acquires YellowBrick Solutions.Automated Resources Group Inc. an application service provider of subscription and product fulfillment and customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions, announced the recent acquisition of YellowBrick Solutions Inc., a marketing automation software company. The acquisition is expected to allow ARGI ARGI Association of Registered Gas Installers (UK) to offer tailored marketing automation solutions to an individual company's business needs. The YellowBrick Solutions 1-to-1 marketing automation suite was designed to allow companies to realize the benefits of marketing automation faster and more cost-effectively, across one or multiple communication channels. The application supports all phases of the direct marketing process, and includes data readiness and analysis, campaign design and execution and reporting. In the near term, ARGI will continue to offer YellowBrick as part of the ARGI integrated solutions suite and as a standalone stand·a·lone adj. Self-contained and usually independently operating: a standalone computer terminal. product. ARGI also intends to enhance the combined products in order to strengthen their service offering and take marketing automation to the next level. Details of the acquisition were not disclosed. YellowBrick Solutions Inc. will continue to operate, as an ARGI company, under its own name in Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. . |
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