AREA MULTIPLE LISTING SERVICE IS 2ND-LARGEST SOUTHLAND REALTY PARTNERSHIP WILL HAVE 55,000 SUBSCRIBERS.Byline: GREGORY J. WILCOX Staff Writer VAN NUYS -- The association representing San Fernando San Fernando, city, Argentina San Fernando (săn fərnăn`dō), city (1991 pop. 144,761), Buenos Aires prov., E Argentina. It is a district administrative center in the Greater Buenos Aires area. and Santa Clarita valley The Santa Clarita Valley is the valley of the Santa Clara River in Southern California. It stretches through Los Angeles County and Ventura County. Its main population center is the city of Santa Clarita. The valley was part of the 48,612-acre (19,672. real estate agents announced a partnership Wednesday that creates the nation's second-largest multiple listing service. The agreement between the Van Nuys-based Southland south·land or South·land n. A region in the south of a country or an area. south  land·er n.Noun 1. Regional Association of Realtors and the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, Multiple Listing Service creates an MLS See multilevel security. with 55,000 members, the two groups said. The Southland group currently operates CRIS-Net Regional MLS, which serves Ventura County and the two valleys in northern Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. County and has 15,000 subscribers. SoCalMLS has 40,000 subscribers. The new arrangement should offer more choice for agents, buyers and sellers. ``What we've found in recent years is agents are working with clients from much farther away from their home or farm area and clients are asking for information (about properties) that are further away,'' said Jim Link, the Southland association's executive vice president. The new affiliation covers Ventura, Los Angeles, Orange, Riverside and San Bernardino San Bernardino, city, United States San Bernardino (săn bûr'nədē`nō), city (1990 pop. 164,164), seat of San Bernardino co., S Calif., at the foot of the San Bernardino Mts.; inc. 1854. counties. Creating wider-ranging MLS databases of properties for sale and other information is part of an industry trend. Steve White, president of the Southland association, said the group surveyed its members last year and one request was an MLS with broader coverage. This arrangement exposes Southland members and their clients listing to 40,000 more agents, he said. ``We had two objectives in looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a new multiple listing service provider. One was to provide our members with state-of-the-art technology. The second was to expand our members' access to information so they can better serve their clients.'' A CRIS-Net subscription costs about $25 a month, he said, and the new rate will be slightly higher. But agents who subscribed to the two services will save money. Russ Bergeron, chief executive officer of SoCalMLS, said combining the two services gives agents, buyers and sellers access to a deeper data pool. ``What's happened is that the brokerages are getting bigger and we (both) serve a lot of the same customers. It makes it easier for their agents to only have to be a member of one MLS,'' he said. The nation's biggest listing service is the Metropolitan Regional Information System, which covers the Washington, D.C., area and most of Maryland and Virginia. greg.wilcox(at)dailynews.com (818) 713-3743 |
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