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ARCH PETROLEUM COMMENCES MARKET ENHANCEMENT PROGRAM

 ARCH PETROLEUM COMMENCES MARKET ENHANCEMENT PROGRAM
 FORT WORTH, Texas, April, 1 /PRNewswire/ -- Arch Petroleum Inc.


(NASDAQ: ARCH) has employed a direct marketing and investor relations company to engage in a major awareness campaign aimed at shareholders, potential investors, market makers and brokers throughout the United States, it was announced today.
 Arch President Larry Kalas said that Capital Development Associates, Inc. (CDA), would immediately commence its unique "Market Enhancement Program," to bring Arch and its underlying resources to the attention of investors and brokers.
 The cornerstone of the program will be distribution of CDA's full color newsletter, Insider's Preview, to hundreds of thousands of potential investors, and its companion publication, Broker's Advantage, to about 5,000 brokers. The program consists of a series of carefully defined steps to communicate with the investor community and utilizes CDA's proprietary direct marketing techniques in the identification process.
 "We do not believe that market makers are recognizing the present values and potential of the company," Kalas said in making the announcement. "In discussions with CDA, which is highly selective in accepting clients, we agreed with its analysis and recommendations and were impressed with its approach. The results of the campaign should be increased awareness and fuller recognition by market makers and the investing public of our substantial oil and gas reserves and prospects for the future."
 CDA accepts as clients only public companies with significantly undervalued shares, adequate capitalization, sound management with a proven record of accomplishment for shareholders and prospects for a bright future.
 Depending on the success of Market Enhancement Program Arch will retain CDA for three years to assist in its investor relations and direct marketing activities.
 Arch Petroleum Inc. is an independent oil and gas exploration and production company headquartered in Fort Worth, with interests in producing properties in Texas, New Mexico, Oklahoma, Louisiana and North Dakota. Arch Production Company is its wholly owned subsidiary.
 -0- 4/1/92
 /CONTACT: Randall W. Scroggins, vice president of Arch Petroleum, 817-332-9209, or 800-772-8558/
 (ARCH) CO: Arch Petroleum Inc. ST: Texas IN: OIL SU:


CK -- NY055 -- 3854 04/01/92 12:25 EST
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Publication:PR Newswire
Date:Apr 1, 1992
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