ARCADE Announces Management Change.

NEW YORK -- ARCADE Marketing, Inc. announced today that William Fox, the Company's Chairman, President, and Chief Executive Officer, is leaving the company to pursue other interests, effective immediately. Mr. Fox has served in those roles since joining the company in February 1999. His departure coincides with the acquisition of ARCADE by Fusion Acquisition LLC and the ultimate contribution to Jostens Holding Corp., a newly created specialty printing and marketing services enterprise, a transaction which closed today.

"Under Bill's leadership, ARCADE has expanded its customer base and product portfolio achieving solid growth in both revenues and profitability," said Thompson Dean, Managing Partner of DLJ Merchant Banking Partners. "We would like to thank Bill for his contribution to ARCADE over the last five and a half years and we wish him well in his new endeavors."

ARCADE Marketing will now join Jostens Inc., Von Hoffmann, and Lehigh Direct as part of a dynamic new company. Jostens Holding Corp. is co-owned by Kohlberg Kravis Roberts & Co. (KKR) and DLJ Merchant Banking Partners, an affiliate of Credit Suisse First Boston's Alternative Capital Division (DLJMBP).

ARCADE also noted that Jostens Holding Corp. announced today that John Van Horn has joined ARCADE as President. In addition, Mr. Van Horn will serve as Group President to oversee both ARCADE and Lehigh Direct. Mr. Van Horn has served as an advisor to Jostens in connection with the ARCADE and Lehigh Direct businesses since September 2004. Mr. Van Horn previously served as President, Catalog Market for Quebecor World Inc, and held various other positions since joining the company in 1993.

ARCADE Marketing is the global leader in multi-sensory marketing and interactive sampling systems produced primarily for the fragrance, cosmetics, and consumer packaged goods industries. With more than a one hundred year history of innovation and excellence in service to its customers, ARCADE Marketing is widely recognized as the pioneering developer of interactive, olfactory and product sampling, and now offers twenty-seven different sampling technologies. These unique trial vehicles were developed by ARCADE's in-house research laboratories, whose efforts have resulted in the issuance of over 60 domestic and international patents. Best known for its ScentStrip(R) sampler, ARCADE also offers LiquaTouch(R), DiscCover(R), BeautiSeal(R), BeautiTouch(R), ShadeSeal(R), PowdaTouch(R), and many other proprietary sampling devices, all designed to increase sales and generate greater brand recall. ISO 9001:2000 certified, FDA registered, and cGMP compliant, ARCADE is headquartered in New York City and has primary manufacturing facilities in Chattanooga, Tennessee and Baltimore, Maryland. Additional manufacturing and sales offices are located in France, the United Kingdom, Australia, Japan and Brazil.