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ARC International Appoints Jonah McLeod Director of Marketing Communications.


ELSTREE, England -- ARC International This article is about the publicly traded processor company. For the privately held French housewares company of the same name, see ARC International (household).  plc (LSE LSE - Language Sensitive Editor :ARK) the world leader in configurable CPU/DSP processor cores and application subsystems, today announced the appointment of Jonah McLeod to the position of Director of Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . McLeod, a long time trade publication editor turned marketing communications specialist, brings over two decades of experience to ARC, which is leading the charge to extend the benefits of configurable CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
 technology to system-on-chip (SoC) designers globally. McLeod will be responsible for helping raise the industry's appreciation and appetite for configurable CPU technology, as well as the awareness of ARC and its patented configurable cores and subsystems.

"Jonah is another example of the outstanding caliber of semiconductor executives who are joining ARC," said Lee Flanagin, director of corporate marketing. "He has a track record of driving successful communications campaigns for Silicon Valley companies and extensive editorial experience from his tenure as the chief of two prominent industry trade magazines. I am pleased to welcome Jonah to the ARC team."

McLeod added, "Configurability is poised for dramatic growth. ARC is leading the way in this technology, which is the next wave in embedded computing. ARC's unique and patented approach to configurable CPUs allows design teams to create proprietary solutions that are highly differentiated, a great advantage in a world of outdated one-size-fits-all architectures."

"ARC has made tremendous progress over the past two years to transform itself into the leader in configurability," said Derek Meyer, senior vice president of sales and marketing. "Today, our products ship millions of units annually and our customer base has close to doubled to over 100 licensees. With the addition of professionals such as Jonah to ARC, the reality of our market leadership in configurable computing architectures is sure to gain widespread recognition."

As an editor, McLeod rose through the ranks to become Chief Editor first of Electronics magazine at Penton Publishing and later of Integrated System Design and Silicon Strategies magazines. While driving Silicon Strategies, he launched a successful conference of the same name that provided an industry forum for the fledgling Intellectual Property industry. In recent years he served in marketing communications positions most recently at Denali Software Denali Software, Inc. is an American software company, based in Palo Alto, California. The company produces electronic design automation (EDA) software and intellectual property (IP) design cores for memory and other standard interfaces.  Inc., where he launched the successful MemCon conference series. McLeod lives in San Jose and is married with two daughters. He holds a BS in Economics from the University of Texas. While at Electronics magazine in 1991, he received the Jesse H. Neal Award The Jesse H. Neal Award is a business journalism editorial award, presented annually in each of several categories. The awards editorial recognize excellence in business-to-business publications.  from the American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000  Association.

About ARC International plc

ARC International is the world leader in low-power, high-performance 32-bit configurable CPU/DSP processor cores, subsystems, real-time operating systems and development tools for embedded system design. ARC's patented configurable CPU technology assists customers in the development of next generation digital media, consumer and communications devices, resulting in lower cost, higher performance SoC products.

ARC International maintains a worldwide presence with corporate offices in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. , USA and Elstree, UK. The company has research and development offices located in England and the United States. For more information please visit the ARC website at www.arc.com. ARC International is listed on the London Stock Exchange London Stock Exchange

London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses.
 as ARC International plc (LSE:ARK).

ARC and the ARC logo are trademarks or registered trademarks of ARC International. All other brands or product names contained herein are the property of their respective owners. This press release may contain certain "forward-looking statements" that involve risks and uncertainties. For factors that could cause actual results to differ, visit the company's website as well as the listing particulars filed with the United Kingdom Listing Authority and the Registrar of Companies The introduction to this article provides insufficient context for those unfamiliar with the subject matter.
Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page.
 in England and Wales England and Wales are both constituent countries of the United Kingdom, that together share a single legal system: English law. Legislatively, England and Wales are treated as a single unit (see State (law)) for the conflict of laws. .
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUUK
Date:Oct 31, 2005
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