ARC Advisory Group Announces New European Service.

DEDHAM, Mass. -- ARC Advisory Group has announced the availability of a new strategic service focused on the European Manufacturing and Logistics Industries. The European Strategic Market Service (SMS) provides competitive and market intelligence to support vendors going to market in the European region.

The new European Strategic Market Service (SMS) provides its members direct access to the most current information and analysis on the European markets. As an objective third party, ARC provides a global perspective along with dedicated research centers in the UK and Germany. For companies based outside Europe, the program provides support for establishing and growing new sales channels in Europe quickly and effectively.

Uniquely structured to assist companies with their most strategic marketing initiatives and increase their market visibility, the service is intended to support providers of hardware, software and services to the manufacturing and logistics industries. Strategic analyst support includes a combination of market data, competitive intelligence, and market support to help companies more effectively grow their market share. Additional SMS Program benefits include strategy planning support; quarterly briefings with analyst; go-to-market marketing audit/review; an ARC researched article on a successful implementation; speaker engagement; and one ARC Market Research Study.

Commenting on the new service, European GM Uwe Grundmann notes, "ARC Advisory Group is unique amongst Industry Analysts covering manufacturing and supply chain by having research centers in both Germany and the UK. ARC has a reputation for deep level understanding of manufacturing - this can only be achieved by having experienced people on the ground and directly involved with manufacturers, vendors, organizations and standards bodies in Europe".

Simon Bragg, European Research Director, adds, "ARC's European clients gain access to over 100 years experience in the manufacturing and logistics software industry. We know what works, what doesn't, and the solutions to the challenges of creating profitable business across Europe. Our team has been remarkably successful over the last five years, simply because we've enabled our clients to succeed."

Note to Editors: This document can be used with attribution to ARC Advisory Group.

About ARC

Founded in 1986, ARC Advisory Group has grown to become the Thought Leader in Manufacturing and Supply Chain solutions. No matter how complex your business issues, our analysts have the expert industry knowledge and first-hand experience to help you find the best answer. We focus on simple yet critical goals: improving your return on assets, operational performance, total cost of ownership, project time-to-benefit, and share holder value. Further information can be obtained from ARC, Three Allied Drive, Dedham, MA 02026, 781-471-1000, Fax [phone], E-mail [e-mail], Web www.arcweb.com.

About ARC Europe

ARC Europe is a wholly owned division of ARC Advisory Group Inc. with major offices in Cambridge, England and Dusseldorf, Germany. Further information can be obtained by contacting Uwe Grundmann, [phone], Email [e-mail] or Barry Challinor, [phone], Email [e-mail].