ARAMARK Scores a Hole in One With Customers by Sending Them On to Hilton Head Island for a Golf Getaway.Business Editors GREENSBORO, N.C.--(BUSINESS WIRE)--April 23, 2001 ARAMARK Uniform Services, a leading supplier of uniforms and career apparel to over 1.5 million people at more than 450,000 businesses worldwide, kicks off their national promotion campaign by giving away a Grand Prize golf getaway for two at Hilton Head Island Hilton Head Island An island off the southern coast of South Carolina in the Sea Islands of the Atlantic Ocean. It is a popular tourist resort. The town of Hilton Head Island, on the northeast coast, has a population of 35,200. , South Carolina South Carolina, state of the SE United States. It is bordered by North Carolina (N), the Atlantic Ocean (SE), and Georgia (SW). Facts and Figures Area, 31,055 sq mi (80,432 sq km). Pop. (2000) 4,012,012, a 15. . The promotion was developed to increase awareness of the company and the findings of a newly released study that shows consumers prefer people in uniforms. ARAMARK Uniform Services teamed up of with one of Greensboro's most popular radio station, The Point 98.7-FM, to give away the prize and will also give free lunches to workers who listen to the station and show up at broadcast remote locations around the city wearing their work uniforms. Everyone at these events will be encouraged to enter into the Grand Prize Drawing for the trip to Hilton Head. Listeners can call ARAMARK at 1-800-ARAMARK or tune into 98.7-FM for details on where and how to enter. ARAMARK Uniform Services will award the lucky Grand Prize Winner from Greensboro with a 4day/3 night golf getaway for two to Hilton Head, South Carolina. The Grand Prize includes transportation to and from Hilton Head, premier hotel accommodations, greens fees as well as extra spending cash. These activities are part of ARAMARK Uniform Services' national marketing campaign, "Dress For Success." The campaign is based on findings from the Uniform and Textile Services Association (UTSA UTSA University of Texas at San Antonio UTSA Uniform and Textile Services Association UTSA Uniform Trade Secrets Act of 1985 UTSA Usb Twin Serial Adapter ) study co-sponsored by ARAMARK. The study indicates that consumers are likely to equate well-dressed employees with attributes such as honesty, product knowledge and pride. "Customers tend to become more loyal to and increase their spending at businesses they feel posses these qualities," says Derek Longshore long·shore adj. Occurring, living, or working along a seacoast. [Short for alongshore.] , Marketing and Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Manager at ARAMARK. "ARAMARK can provide a comprehensive image program to help any company gain an advantage over competitors. We are a major image maker for today's businesses." ARAMARK Uniform Services is a leading supplier of uniforms and career apparel, providing rental, purchase and lease programs to over 1.5 million people at more than 450,000 businesses nationwide. ARAMARK Corporation is a $7.3 billion world leader in providing managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality - uniforms and career apparel, food services food services Hospital services A 24/7 department in a hospital that provides for the nutritional needs of inpatients–eg, those needing special diets, preparing meals and transporting them to the floor and, through the cafeteria, the hospital staff and and facilities management The management of a user's computer installation by an outside organization. All operations including systems, programming and the datacenter can be performed by the facilities management organization on the user's premises. , as well as child care and early education programs. Headquartered in Philadelphia, ARAMARK has more than 170,000 employees serving 15 million people at 500,000 locations in 15 countries every day. For more information, please contact Derek Longshore at 818/973-2863. |
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