ARAMARK Refuels Efforts to Encourage Healthy Eating in Schools: Campaign Available to Over 4,000 Schools.

PHILADELPHIA -- Just in time for school, ARAMARK (NYSE:RMK) has announced FUEL, a communication campaign to increase nutritional awareness for "tweens" (grades 6-8) and teens (grades 9-12) during the 2005-2006 school year. ARAMARK provides food service to over 420 school districts nationwide. E[acute accent]FUEL is intended to help shift the student perception of school lunch by making it "cool" and relevant to them. Tapping into the unbridled enthusiasm and motivation of youth, FUEL promotes nutritional awareness throughout the school with advertisements, posters, PA announcements, decals, notepads, stickers and an interactive Web site, www.fuel4me.com. E[acute accent]"We are dedicated to fueling student achievement by providing students with fun, nutritious meal options in a stimulating environment," said Carolina Lobo, Vice President, Marketing, ARAMARK School Support Services. "ARAMARK has long been dedicated to promoting awareness about the importance of eating lunch. Students need to psychologically and physically refuel in order to be successful inside and outside of the classroom."

E[acute accent]ARAMARK's FUEL Program incorporates the following themes:

E[acute accent]--The "Big Energy" theme focuses on helping students recognize food as a source of fuel for achievement. Students know what items they have to choose from in the cafeteria, but it is vital that they know about the nutritional benefits of selecting certain items. Positioning the benefits around activities the students are interested in--sports, studying, hanging out with friends--makes the idea of eating lunch at school far more relevant.

E[acute accent]--"Chat Room" highlights the best parts of the lunch period for most students: friends and socializing. ARAMARK research shows that 93 percent of high school students want to spend time with friends during lunch. ARAMARK dining rooms are vibrant, cool places where students are encouraged to talk to friends. This strengthens the appeal of eating lunch in school.

E[acute accent]--The "Save Paper" theme demonstrates value to students. School lunch is offered at a tremendous value and students need to be reminded that the money they save by eating in the cafeteria can be spent on other things like, clothes, sporting goods, gas for their cars, and music downloads.

E[acute accent]--"No Go" addresses students that typically skip lunch. ARAMARK research shows that over 18 percent of high school students choose to skip this important meal. Through appropriate messaging, students are reminded that skipping meals is not good for their bodies or minds.

E[acute accent]These four themes will rotate throughout the school year and are tied into activities and promotions that are relevant to students' lives. ARAMARK has partnered with innovative food manufacturers to feature their healthy food items and products and bring these promotions to students. FUEL materials will initially be displayed and distributed in more than 670 middle and high schools, in approximately 335 districts across the nation. E[acute accent]FUEL kicks off the second year of ARAMARK's campaign to encourage tweens and teens to embrace healthy eating. Last year, ARAMARK introduced two dining brands, the 12 Spot(TM) and U.B.U. Lounge(TM), that improve students' dining options and environment. These brands were developed as a result of extensive market research, establishing ARAMARK as the first and only school food service provider that offers a menu and environment designed specifically for and by tweens and teens. E[acute accent]The 12 Spot is designed to reflect the habits, choices and nutritional requirements of today's tweens. The 12 Spot features healthy new menu items as well as brightly painted walls, fun food packaging, new lighting and music, updated and creative merchandising materials and casual uniforms worn by the 12 Spot food service team. E[acute accent]Similarly, the U.B.U. Lounge was developed to meet the specific preferences of teenagers. High school lunchrooms, in ARAMARK school districts, adopting the U.B.U. Lounge have new colors infused throughout the lunchroom, sophisticated lighting, new food packaging, and student lounge areas, complete with furniture, music, and huge graphic images of fellow teens. E[acute accent]ARAMARK's 12 Spot and U.B.U. Lounge are up and running at more than 180 schools. E[acute accent]ARAMARK Education provides a complete range of food, facility, uniform and other support services to more than 650 K-12 school districts in the U.S. We offer public and private education institutions a family of dining and facility services including: on-site and off-site breakfast and lunch meal programs, after-school snacks, summer and adult feeding, catering, nutrition education, retail design and operations, maintenance, custodial, grounds, energy management, construction management, and building commissioning.

E[acute accent]About ARAMARK

E[acute accent]ARAMARK Corporation is a world leader in providing award-winning food and facilities management services to health care institutions, universities and school districts, stadiums and arenas, and corporations, as well as providing uniform and career apparel. ARAMARK was ranked number one in its industry in the 2005 FORTUNE 500 survey and was also named one of "America's Most Admired Companies" by FORTUNE magazine in 2005, consistently ranking since 1998 as one of the top three most admired companies in its industry as evaluated by peers. Headquartered in Philadelphia, ARAMARK has approximately 242,500 employees serving clients in 20 countries.