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ARAMARK Harrison Lodging Announces Strategic Alliance with Chief Learning Officer Magazine; Leading Conference Center Operator Aligns with Top Publication for Fortune 500 Learning Officers.


PHILADELPHIA -- ARAMARK Harrison Lodging, a leader in the conference and corporate training centers industry, today announced it has signed an unprecedented strategic alliance with Chief Learning Officer (CLO CLO

See: Collateralized Loan Obligation.
), the industry's preeminent pre·em·i·nent or pre-em·i·nent  
adj.
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.



[Middle English, from Latin prae
 publication for Fortune 500 corporate learning officers.

"Our partnership with CLO is an innovative step to get in front of large volume meeting users in the corporate learning environment," explained Jeff Weggeman, Vice President of Sales and Marketing, ARAMARK Harrison Lodging. "We have been planning successful training and learning events at our conference center properties for years, and we believe it's a huge growth market now that the top corporate learning officers are realizing the critical role venue plays in achievement of overall training objectives."

The partnership is the first-ever deal of its kind for both ARAMARK Harrison Lodging and CLO. Under the new marketing partnership, CLO, a fast-growing magazine and affiliated Web site focused on the business of executive training and learning, will provide ARAMARK Harrison Lodging with access to readers and attendees at the publication's semi-annual symposiums, events and online forums -- as both participants and key sponsors. In addition, ARAMARK Harrison Lodging will have the opportunity to contribute white papers on the CLOmedia.com site and the ability to host e-Seminars and CLO events at ARAMARK Harrison Lodging properties in 2006.

Norm Kamikow, editor-in-chief of Chief Learning Officer magazine said: "We are delighted ARAMARK Harrison Lodging has chosen to partner with our media properties. We feel our partnership will bring extended value to our executive audience and enable them to fully understand the benefits ARAMARK Harrison Lodging can contribute to their learning programs."

Weggeman believes the partnership also will give ARAMARK Harrison Lodging a critical advantage in learning how to better serve the training market. "From our point of view, the best way to improve our services to the corporate learning market is by increasing our interaction with these learning professionals by participating in their forums, sitting at their tables and using what we learn to adjust to their needs."

About MediaTec Publishing Inc.

MediaTec Publishing is an award-winning publisher of magazines and media that deal with workforce development. Its Chief Learning Officer magazine was named "Best New Magazine" by the American Society of Business Publication Editors
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 and was named "Most Innovative Publishers" by American Business Media American Business Media is an association of business information providers that was founded in 1906. Currently, the association has more than 300 member companies and delivers business intelligence to industry, Madison Avenue, Wall Street and the Beltway, representing almost 5,000  associates. Workforce Performance Solutions magazine is the newest title in the MediaTec family, which includes Certification Magazine, CertMag's StudyGuides, CLO SourceBook and supporting electronic newsletters, special supplements, online e-seminars and interactive Web sites for each publication. MediaTec also produces the CLO Symposium conference series, which brings together international audiences to discuss best practices in corporate learning. All MediaTec publications and events share a similar focus, with an emphasis on providing readers, attendees and Web visitors with clearly presented information to help them succeed in new and changing markets.

About ARAMARK Harrison Lodging

ARAMARK Harrison Lodging, a division of ARAMARK Corporation, provides a wide range of managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality , including meeting and recreational support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services  to conference and corporate training centers, specialty hotels, national and state parks, resorts and other tourist destinations A tourist destination is a city, town or other area the economy of which is dependent to a significant extent on the revenues accruing from tourism.

It may contain one or more tourist attractions or visitor attractions and possibly some "tourist traps".
 throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . ARAMARK Harrison Lodging is a single source provider for educational environments, event and meeting planning, premium dining needs and catering, on-site restaurants, retail merchandise sales and facilities management The management of a user's computer installation by an outside organization. All operations including systems, programming and the datacenter can be performed by the facilities management organization on the user's premises. .

About ARAMARK

ARAMARK Corporation (NYSE NYSE

See: New York Stock Exchange
:RMK RMK Remark (Weather METAR)
RMK Rocky Mountain King (Polaris Snowmobiles)
RMK Remarks
RMK Resource Manager Kernel
) is a world leader in providing award-winning food and facilities management services to health care institutions, universities and school districts, stadiums and arenas, and corporations, as well as providing uniform and career apparel. ARAMARK was ranked number one in its industry in the 2005 FORTUNE 500 survey and was also named one of "America's Most Admired Companies A yearly publication by Fortune Magazine, America's Most Admired Companies consists of corporations that are highly esteemed by the likes of Business Executives, Directors, and Analysts. A survey is taken of close to 3300 professionals who give their opinions on the companies. " by FORTUNE magazine in 2005, consistently ranking since 1998 as one of the top three most admired companies in its industry as evaluated by peers. Headquartered in Philadelphia, ARAMARK has approximately 240,000 employees serving clients in 20 countries. Learn more at the company's Web site, www.aramark.com.
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Publication:Business Wire
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Date:Jan 3, 2006
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