ARAMARK Delivers Magic to Customers by Sending Them to Disneyworld Resort in Florida.Business Editors SHREVEPORT, La.--(BUSINESS WIRE)--April 23, 2001 ARAMARK Uniform Services, a leading supplier of uniforms and career apparel to over 1.5 million people at more than 450,000 businesses worldwide, kicks off their national promotion campaign by giving away the Grand Prize, an expense paid trip for four to Disneyworld Resort in Orlando, Florida The city of Orlando is a major city in central Florida and is the county seat of Orange County, Florida. According to the 2000 census, the city population was 185,951. A 2006 U.S. . The promotion was developed to increase awareness of the company and the findings of a newly released study that shows consumers prefer people in uniforms. ARAMARK Uniform Services teamed up with Shreveport's Classic Rock station, 98 Rocks KTAL-FM, to give away the prize and will also give free lunches to workers who listen to the station and show up at broadcast remote locations around the city wearing their work uniforms. Everyone at these events will be encouraged to enter into the Grand Prize Drawing for the trip to Disneyworld. Listeners can call ARAMARK at 800/ARAMARK or tune into 98 Rocks for details on where and how to enter. ARAMARK Uniform Services will award the lucky Grand Prize Winner from Shreveport with an expense paid trip for four to the "Happiest Place in the World," Disneyworld Resort in Orlando, Florida. The prize includes round-trip airfare, premier hotel accommodations, family tickets to two different Disney theme parks as well as extra spending cash. These activities are part of ARAMARK Uniform Services' national marketing campaign, "Dress For Success." The campaign is based on findings from the UTSA UTSA University of Texas at San Antonio UTSA Uniform and Textile Services Association UTSA Uniform Trade Secrets Act of 1985 UTSA Usb Twin Serial Adapter study co-sponsored by ARAMARK. The study indicates that consumers are likely to equate well-dressed employees with attributes such as honesty, product knowledge and pride. "Customers tend to become more loyal to and increase their spending at businesses they feel posses these qualities," says Derek Longshore long·shore adj. Occurring, living, or working along a seacoast. [Short for alongshore.] , Marketing and Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Manager at ARAMARK. "ARAMARK can provide a comprehensive image program to help any company gain an advantage over competitors. We are a major image maker for today's businesses Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002. ." ARAMARK Uniform Services is a leading supplier of uniforms and career apparel, providing rental, purchase and lease programs to over 1.5 million people at more than 450,000 businesses nationwide. ARAMARK Corporation is a $7.3 billion world leader in providing managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality - uniforms and career apparel, food services food services Hospital services A 24/7 department in a hospital that provides for the nutritional needs of inpatients–eg, those needing special diets, preparing meals and transporting them to the floor and, through the cafeteria, the hospital staff and and facilities management The management of a user's computer installation by an outside organization. All operations including systems, programming and the datacenter can be performed by the facilities management organization on the user's premises. , as well as child care and early education programs. Headquartered in Philadelphia, ARAMARK has more than 170,000 employees serving 15 million people at 500,000 locations in 15 countries every day. |
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