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AQUA VIE ENCOURAGED BY CUSTOMER REPEAT PURCHASE RESULTS IN LAUNCH MARKET

 KETCHUM, Idaho, Sept. 20 /PRNewswire/ -- Aqua Vie Beverage Corp. (OTC: 3AVBC), the registered holder of the trademark "Aqua Vie," today announced that the monthly reorder rate of their "Non-Carbonated," Lightly Flavored, Spring Water Beverages indicates that Aqua Vie is developing a strong on-going retail beverage business.
 The company disclosed the following case shipment performance: March/April shipments were up 112 percent over the previous two month period; May/June shipments improved by 52 percent over the previous period; and July/August shipments were 95 percent above the two months prior. In addition, distribution has reached nearly 90 percent ACV (All Commodity Volume) as the launch momentum intensifies.
 Tom Gillespie, president of Aqua Vie, stated, "Because of this dramatic growth in consumer acceptance, we have accelerated our 38 ounce bottle introduction and the unveiling of our newest flavor, McIntosh. These line additions will be in our key markets and on the grocer's shelves in October."
 Retail activity which began in July, has successfully generated re-orders from every major chain. Aqua Vie's current month re-order rate exceeds 70 percent. Indications in early August pointed towards a weekly turn-rate of 1.78 cases (number of cases per flavor, per store, per week), however scan information in monitored chain accounts received after Sept. 10, demonstrates a turn-rate of above three cases per flavor.
 This information verifies the Nielson Scan Track data which also indicated strong consumer acceptance, a steady growth curve, high consumer repeat purchase rate, and brand loyalty.
 Aqua Vie Beverage Corp. is the producer and marketer of a line of seven Lightly Flavored, Non-Carbonated Spring Water Beverages, including new Sun Tea and soon-to-be released McIntosh apple. Aqua Vie is currently available in major supermarket chains in Southern California and Texas, and has contracts for distribution in 32 other states. By the end of 1993 the company anticipates a national retail presence and expansion into Europe.
 -0- 9/20/93
 /CONTACT: Steve Duininck of Aqua Vie Investor Relations, 208-726-2555; or Adam Friedman, 212-682-6565, ext. 215 or Camy Vazifdar, 212-682-6565, ext. 235, both of KCS & A Public Relations, for Aqua Vie Beverage/
 (3AVBC)


CO: Aqua Vie Beverage Corp. ST: Idaho IN: FOD SU:

RB-IC -- SE010 -- 3741 09/20/93 14:05 EDT
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Publication:PR Newswire
Date:Sep 20, 1993
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