APX Leverages EnvoyXpress to Help Alleviate Energy Shortages in California.

BEDFORD, Mass. -- EnvoyWorldWide's Core Notification Technology a Key Element of the California Demand Reserves Program Aimed at Curtailing Energy Consumption During Peak Demand

EnvoyWorldWide, the experienced provider of enterprise notification services, today announced that APX, an independent transaction processing agent and technology vendor for wholesale electric power markets, is leveraging EnvoyXpress as the core notification technology for the California Power Authorities Demand Reserves Partnership (CPA-DRP) demand response program aimed at alleviating energy shortages and mitigating high energy prices as they arise in the State of California.

Operated by APX, the California Demand Reserves Partnership (CPA-DRP) program was designed to help mitigate electricity shortages, like the blackouts of 2001 that often hinder the State of California. Businesses and organizations opt-in to the program and agree to reduce power usage during periods of peak demand, price spikes or dwindling energy supplies. - Investor owned utilities such as Southern Cal Edison, San Diego Gas and Electric and Pacific Gas and Electric are also part of the DRP program.

Leveraging the interactive outbound functionality of EnvoyXpress, APX is able to alert member organizations, utilities and direct access energy service providers simultaneously and in real-time of crisis situations, so they can institute the curtailment initiative immediately. Once activated, the program enables the state to dispatch the reductions into the transmission grid when needed - providing additional power supplies when needed without building additional power supply plants.

"The State of California has been faced with energy shortages over the past few years, including the rolling blackouts of 2001. We needed a program that allowed us to address fluctuations proactively while putting more power back into the grid at a lesser cost than building out more power plants during peak consumption periods," said Judd Moritz, DRP Program Manager of APX. "EnvoyXpress is an integral part of the program, enabling us to alert member organizations instantly of the need to curtail energy usage and the specific amounts."

Designed to solve the challenge of delivering time-sensitive information to disparate and mobile customers, EnvoyWorldWide's enterprise notification services enable organizations to automate business-critical outbound communications, alleviating pressure on internal and outsourced call centers. EnvoyXpress extends information self-service by allowing recipients to determine when, where and how they receive interactive voice and text notifications.

"Reliable notifications services are at the core of any well planned emergency response program, lending organizations the agility to respond to situations that span the spectrum of urgency," said Ben Levitan, president and CEO, EnvoyWorldWide. "The ability to respond to and alert members of urgent situations in real-time provides companies like APX with a key tool that enables them to implement programs that can help prevent and alleviate a potential crisis such as blackouts, price spikes and strain on energy transmission grids."

About APX

Headquartered in Santa Clara CA, APX is a team of energy domain experts focused on providing innovative strategy, process and technology solutions to energy market participants. Their capabilities include hosted solutions for demand response, environmental registries, resource control, scheduling and settlements; custom product solutions; and a full suite of management consulting services. Additionally, APX is an industry leader in the development and operation of independent Demand-Side Management Programs including the DRP program in California.

About EnvoyWorldWide

Headquartered in Bedford, Mass., EnvoyWorldWide provides enterprise notification services leveraging the industry's most proven and reliable communications network. Organizations utilize EnvoyWorldWide's automated notification and message delivery solutions to drive proactive customer interactions, streamline supply chains and facilitate business continuity initiatives. EnvoyWorldWide communication-enables enterprises to facilitate personalized, fully interactive voice and text broadcasts to landline phones, faxes, email, pagers, SMS and WAP phones, PDAs, BlackBerrys and other wireless devices. More information is available by calling 888.252.7837 or at www.envoyworldwide.com.