APTi America announces new AP-1500SX, billed as brightest SXGA data/video projector available today.

SAN JOSE, Calif.--(BUSINESS WIRE)--Jan. 20, 1999--A new high resolution SXGA (1280 x 1024) data/video projector featuring 1500 ANSI lumens is currently being launched into the high-end CAD/CAM/CAI and command and control center market by San Jose-based APTi America. Designated the AP-1500SX, the unit is the brightest SXGA digital projector available today.

The AP-1500SX offers users the ability to handle high resolution output from all workstations and powerful multi-media personal computers with outstanding brightness and color accuracy formerly available only in very expensive theatrical projectors. This performance allows users to view large screen projected images comparable in quality to those viewed directly from a workstation monitor.

According to Nelson Brugh, General Manager for APTi America, "The superior brightness and razor sharp resolution of the AP-1500SX coupled with the innovative High Definition Light Valve HDLV(tm) technology from IBM, eliminates the pixel grids of traditional LCD projectors and gives the viewer a smooth, film-like image quality." He added, "the AP-1500SX also represents a major breakthrough in the price/performance barrier. With a list price of just $19,995 the unit is ideally suited for the corporate and institutional market where high resolution and image quality are important, but where cost is also a factor."

The impressive price/performance of the unit is made possible by the innovative reflective light technology employed by the AP-1500SX's HDLV light engine. This component reflects light off the surfaces of three IBM-designed semi-conductors. Each of these semi-conductors feature a combined reflective surface and LCD in a 1.3-diagonal-inch form factor. This design minimizes light loss by eliminating the traditional method of transmitting light through an LCD, which can result in as much as a 50% reduction of light output.

Brugh also said, "The AP-1500SX is the only projector in its class that features the advanced HDLV reflective light technology." He added, "reflective technology provides the ability to increase resolution while improving lumen output. This results in a very high lumen/watts ratio which reduces heat, and allows for cooler, quieter operation making the AP- 1500SX a perfect projector for conference room, board room and command and control applications.

The HDLV technology also provides for extremely accurate color temperature because of its unique 270-watt metal-halide lamp. This means the AP-1500SX is capable of matching the color output of the computer graphics card with greater precision than was heretofore available in projectors in this price class.

The AP-1500SX also incorporates a unique Auto Set-up and Synchronization feature that enables the projector to automatically calibrate the projector image output to match that of the computer graphics card. This feature provides a simple method of signal synchronization to every data signal within the AP-1500SX specification range. The connection data is memorized in the projector, making the subsequent connection of the computer very quick and easy.

Another important feature of the AP-1500SX is a user-definable memory feature that enables the projector to "store" the set-up parameters for 25 different configurations. Any user adjustments such as color balance, image preference, and various projection set-up parameters can be saved, which makes restoring the configurations quite easy.

Other features of the AP-1500SX include: three simultaneous data inputs - 13W3, HD 15, and 5-BNC connectors; two simultaneous video inputs utilizing S-Video and RCA connectors, and audio input on all input signals plus audio output to external speakers or two built-in two-watt stereo speakers. The projector also features video compatibility with NTSC/PAL/SECAM standards. Measuring just 13.4"(W) x 17.5"(D) x 8.7"(H), and weighing just 29.3 lbs., the AP-1500SX is compact and light enough to be hand carried from room to room.

The APTi AP-1500SX is manufactured in Japan by Advanced Peripherals Technologies, Inc., (APTi) and is being distributed in North America by APTi America via a network of professional audio/visual dealers. For additional information concerning representation, ordering, or pricing contact: APTi America at 1- 888-206-9003. Additional information is also available via APTi America's web site: http://www.aptiamerica.com or by e-mailing: [e-mail].

APTi is an eight-year old Japanese manufacturer/marketer of advanced computer peripheral products such as printers, networking products, flat panel monitors, and multimedia projectors. APTi, established in 1991 by IBM-Japan and TEC (a subsidiary of TOSHIBA), was created from a division of IBM-Japan responsible for printer development. The firm is the manufacturer of printers that are marketed by IBM in Asia, under the IBM brand name. Additional information about APTi can be obtained from the Company's web site http://www.apti.co.jp.

APTi is a registered trademark of Advanced Peripherals Technologies, Inc.; HDLV and High Definition Light Valve are trademarks of IBM.

KEYWORD: PROJECTORS, LCD, WORKSTATIONS, VIDEO, DATA, PERSONAL COMPUTERS, NOTEBOOKS, SXGA, AUDIO VISUAL, PRESENTATIONS, GRAPHICS, MULTI-MEDIA