APT Launches Suite For Online Brick-And-Mortar Channels.

Applied Predictive Technologies (APT), a provider of adaptive customer relationship management (CRM) marketing optimization software platforms for online and brick-and-mortar businesses, has announced the launch of its Adaptive Marketing Suite version 1.0. The product suite was designed to leverage a company's existing CRM system or data-gathering efforts and predict customer behavior to help companies optimize marketing programs executed through multiple channels. The new two-product suite combines the company's existing software and technology with new features to help give businesses a marketing solution that can create rapid and sustained increases in sales, APT's software is built on an extensible, multialgorithm platform. By combining large-data, algorithmic techniques deployed for defense and national security applications with a cutting-edge modeling utility, APT created an advanced predictive technology product without excessive operating complexity. The products in the suite feature a patent-pendin g test and control interface that gives a user the ability to manage the extensible modeling platform, test marketing and retention campaigns and analyze program effectiveness.