APS Healthcare Unveils New Corporate Identity.SILVER SPRING, Md. -- APS Healthcare, one of the country's leading specialty healthcare companies, launched its new corporate identity today with a new logo and corporate tagline. The tagline of Healthy Together was chosen to reflect APS' unique positioning as a provider of behavioral health Behavioral health was first used in the 1980's to name the combination of the fields mental health and substance abuse. As an example, an organization serving both mental health and substance abuse clients might refer to its practice as behavioral health or and care management services. It also reflects APS' collaborative approach to managing physical and mental health and the active role that members, providers, community supports, and healthcare purchasers play in the design and delivery of its programs. "Healthy Together is a simple expression that signifies our commitment to addressing physical and mental health together," said Eileen O. Auen, APS' CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our new logo and tagline reflect APS' unique positioning in the industry and will further strengthen our brand and image in the marketplace." APS' new logo features two abstract shapes that intersect In a relational database, to match two files and produce a third file with records that are common in both. For example, intersecting an American file and a programmer file would yield American programmers. to reflect the company's commitment to mind-body integration and its belief that an integrated approach to physical and mental health yields better quality and outcomes than stand-alone approaches. The shapes and the words "Healthy Together" are tilted tilt 1 v. tilt·ed, tilt·ing, tilts v.tr. 1. To cause to slope, as by raising one end; incline: tilt a soup bowl; tilt a chair backward. 2. slightly forward to reflect the company's commitment to developing innovative, integrated programs both now and in the future. The primary color primary color n. A color belonging to any of three groups each of which is regarded as generating all colors, with the groups being: a. Additive, physiological, or light primaries red, green, and blue. used in the logo is blue. Due to its association with the color of the sea and sky, blue is considered in many cultures to be representative of things that are beneficial to the mind and body. As part of its new corporate identity, APS launched a new version of its corporate Web site (www.apshealthcare.com) which reflects the company's Healthy Together philosophy and incorporates expanded functionality for customers and members. About APS APS Healthcare, headquartered in Silver Spring, Md., is a leading provider of specialty healthcare solutions that cover more than 20 million members in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. . APS offers customized, integrated healthcare solutions across two major healthcare product lines - care management and behavioral health services. APS operates under the belief that managing healthcare for the mind and body improves overall health and reduces total healthcare spending. For more information, visit www.apshealthcare.com. |
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