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APRIL IS NATIONAL UH-HUH! MONTH; DIET PEPSI TO DELIVER 1 MILLION CASES TO THE HOMES OF DIET COKE USERS AND BLITZ AMERICA'S SUPERMARKETS, CONVENIENCE STORES AND RESTAURANTS

APRIL IS NATIONAL UH-HUH! MONTH; DIET PEPSI TO DELIVER 1 MILLION CASES
 TO THE HOMES OF DIET COKE USERS AND BLITZ AMERICA'S SUPERMARKETS,
 CONVENIENCE STORES AND RESTAURANTS
 SOMERS, N.Y., April 1 /PRNewswire/ -- April, beside's being Keep America Beautiful Month, National Garden Month and National Humor Month (according to Chase's Book of Days), is also National Uh-Huh! Month.
 Huh?
 NO-CHARGE DIAL-UP PHOTO ACCOMPANIES THIS STORY
 (Instructions below)
 So if your United Parcel Service delivery person arrives on your doorstep today with a case of Diet Pepsi that you don't remember ordering, it's no April
Fool's joke. To kick off a multimillion dollar national promotion called "Uh-Huh! Month," Pepsi-Cola Company will use UPS to deliver 1 million cases of Diet Pepsi to the homes of heavy diet Coke users during the month of April.
 Just about everywhere consumers turn this month, they will be blitzed with imagery from the popular "You Got the Right One Baby, Uh-Huh!" Diet Pepsi commercials. The Uh-Huh! Girls -- Gretchen Palmer, Darlene Dillinger and Meilani Paul -- will be barnstorming the country, making appearances at supermarkets, convenience stores, restaurants, theme parks and even courtside at the NCAA Final Four games. Taste tests, sing-along contests and even life-size cut-outs of legendary bluesman Ray Charles and the Uh-Huh! Girls will fill supermarket aisles. And the award-winning commercials will run almost non-stop on network and local television.
 Uh-Huh!
 -0- 4/1/92
 /NOTE TO EDITORS: Photo to be transmitted on INS Network. Photo is available without charge on your photo receiver. Just have photo editor dial in to 212-967-1293, 212-643-2005 or 212-643-2006 for PRN-NY1P./
 /CONTACT: Lisa Kovitz or Blythe Reiss of Hill and Knowlton, 212-697-5600/ CO: Pepsi-Cola Company ST: New York IN: FOD SU:


AH -- NY002 -- 3764 04/01/92 09:30 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Apr 1, 1992
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