APQC Launches Study on the Convergence of Marketing and Finance in Life Sciences and Pharmaceuticals.Organizations Invited to Participate in No-Cost Research until December December: see month. 21(st) HOUSTON -- The finance and marketing functions of many organizations have been converging con·verge v. con·verged, con·verg·ing, con·verg·es v.intr. 1. a. To tend toward or approach an intersecting point: lines that converge. b. , driven largely by changing business models and the need for improved information. CFOs are taking on larger roles in the marketing and customer strategy development efforts of their organizations. In rare cases, companies have even appointed CFOs as their new CMOs. APQC APQC American Productivity & Quality Center , a non-profit business research association with a 30-year history in benchmarking research, is working to understand the convergence of marketing and finance in the life sciences industry. Finance and marketing executives are invited to participate in a confidential, free of charge, 10-minute survey: * Marketing individuals may access the survey at http://www.apqc.org/cmo_cfo. * Finance individuals may access the survey at http://www.apqc.org/cfo_cmo. The survey is designed to assess the extent to which companies have explicitly involved their CFOs, or other top finance executives, in key marketing activities. More generally, the survey is intended to increase the understanding of the relationships between companies' marketing and finance functions. One of the goals of this increased role of the CFO is the merging of analytics and creativity to build strong and productive relationships and enable companies to improve performance and achieve growth objectives. The survey is open until Friday, December 21, 2007. All participants will receive a copy of the overall study findings in January 2008 and a complimentary copy of APQC's Best Practice Report: Calculating, Reporting Customer Profitability Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person,household or a company that overtime,yields a revenue , a $495 value. About APQC A global resource for process and performance improvement, APQC discovers improvement methods, identifies benchmarks and best practices, disseminates findings, and connects individuals. Spearheaded by APQC, the global Open Standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced Benchmarking Collaborative(SM) (OSBC OSBC Open Source Business Conference OSBC One Stop Business Center ) research helps executives benchmark comparable business processes. APQC is a member-based nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive. Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law. founded in 1977 and serving more than 500 organizations. For information, visit www.apqc.org or call 800-776-9676. |
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