APPLIED SEMANTICS FORMS NAMING SOLUTIONS DIVISION.Applied Semantics, formerly Oingo, Inc., has created a Naming Solutions division and debuted a comprehensive suite of new software applications that enable registrars to better manage, appraise appraise v. to professionally evaluate the value of property including real estate, jewelry, antique furniture, securities, or in certain cases the loss of value (or cost of replacement) due to damage. , monetize and sell domain names. Applied Semantics has more than 50 customers already, including a 20 percent market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" of all ICANN (Internet Corporation for Assigned Names and Numbers, www.icann.org) A non-profit, international association founded in 1998 and incorporated in the U.S. It is the successor to IANA (Internet Assigned Numbers Authority), which manages Internet addresses, domain names and the huge number Accredited Registrars An accredited registrar, also called an Accredited Certification Body (CB), is an organisation accredited by a recognised accrediting body to issue certification confirming that an organisation meets the requirements of a standard (e.g. ISO 9001). , and provides tools and applications for this billion dollar marketplace. Applied Semantics' Naming Solutions division has developed four powerful applications, based on the company's CIRCA Technology, designed specifically to enable registrars to generate increased revenues. Applied Semantics' CIRCA Technology is based on a language-independent, highly scalable ontology ontology: see metaphysics. ontology Theory of being as such. It was originally called “first philosophy” by Aristotle. In the 18th century Christian Wolff contrasted ontology, or general metaphysics, with special metaphysical theories that consists of millions of words, their meanings, and their conceptual relationships to other meanings in the human language. The ontology, aided by sophisticated search technology, is the basis for a conceptual understanding of the multiplicity of word meanings, enabling computers to more effectively manage and retrieve information which results in improved knowledge discovery opportunities for searchers. Applied Semantics' new Naming Solutions' products and services include: -- DomainSense -- Naming Solutions' DomainSense service increases domain name sales by simplifying the domain name search process for end users by utilizing linguistic technology to suggest domain name alternatives. -- DomainPark -- Naming Solutions' DomainPark application monetizes parked domain names for registrars by displaying targeted content and pay-for-performance search results based on the meaning of the domain name. -- DomainAppraise -- Naming Solutions' DomainAppraise application provides domain registrars See domain name registrar. with an automated appraisal system that uses complex linguistic scoring algorithms In statistics, Fisher's Scoring algorithm is a form of Newton's method used to solve maximum likelihood equations numerically. Sketch of Derivation Let be random variables, independent and identically distributed with twice differentiable p.d.f. to calculate consistent and accurate domain name appraisals. -- Domain Categorization -- Naming Solutions' Domain Categorization services automate the indexing of domain names into hierarchies either pre-built or custom designed by its team of linguists A linguist in the academic sense is a person who studies linguistics. Ambiguously, the word is sometimes also used to refer to a polyglot (one who knows more than 2 languages), or a grammarian, but these two uses of the word are distinct. . -- Value-Added Services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. -- Naming Solutions also provides its customers other value-added services, such as technology consulting and data mining. Applied Semantics Naming Solutions applications are delivered via an ASP model, providing cost-effective outsourcing for a highly complex business problem. The company's geographically balanced Linux-clustered server farms have the ability to serve millions of queries per day and to produce results in a few milliseconds. Because the company's CIRCA Technology is XML-based, Naming Solutions products are widely compatible and easy to integrate with existing systems. Realizing the immediate and substantial revenue benefits of these new tools, a number of major domain players have recently signed on as Applied Semantics customers: Dotster, DomainBank, New.net and Internic.ca have each licensed DomainSense. "Applied Semantics is already the leader in providing revenue-generating technology to domain registrars with our DomainSense application currently serving millions of domain name searches each month," said Steve Jackson Steve Jackson can refer to:
Applied Semantics has also formalized for·mal·ize tr.v. for·mal·ized, for·mal·iz·ing, for·mal·iz·es 1. To give a definite form or shape to. 2. a. To make formal. b. two additional corporate divisions, Enterprise Solutions and E-Commerce Solutions, to serve the needs of the enterprise and the portal/ad serving markets, respectively. Applied Semantics' CIRCA Technology Applied Semantics' proprietary technology, CIRCA, is based on an extensive, highly scalable ontology that consists of millions of words, their meanings, and their conceptual relationships to other meanings in the human language. This technology provides businesses with the power to generate metadata and taxonomies, categorize cat·e·go·rize tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es To put into a category or categories; classify. cat content, summarize and search for information, to realize optimal value from their knowledge assets. Developed by a team of leading computational linguists, artificial intelligence experts and database architects, this ontology is the most comprehensive knowledge base of its kind in existence and is growing daily through automated and manual processes. CIRCA couples this vast ontology with sophisticated software modules to give computers the ability to mimic the way humans process and understand language. About Applied Semantics Applied Semantics (formerly known as Oingo) develops software solutions that enable businesses to better organize, manage and retrieve digital information in Web-enabled, enterprise and e-commerce environments. Applied Semantics' solutions are based on the company's CIRCA Technology, which understands, organizes, and extracts knowledge from unstructured content in a way that mimics human thought and language, allowing for more effective information retrieval information retrieval Recovery of information, especially in a database stored in a computer. Two main approaches are matching words in the query against the database index (keyword searching) and traversing the database using hypertext or hypermedia links. . Founded in 1998, Applied Semantics provides customized, stand-alone software applications for businesses, as well as tools and middleware solutions that can be integrated into existing systems. Applied Semantics can be found on the World Wide Web at http://www.appliedsemantics.com. For more information, call 310/248-5454. |
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