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APPLICON ANNOUNCES EXCLUSIVE AGREEMENT WITH JAPANESE DISTRIBUTOR

 ANN ARBOR, Mich., July 19 /PRNewswire/ -- At a news conference in Tokyo today, Applicon, Inc. announced an exclusive agreement with Rikei Corporation (Tokyo Stock Exchange Second Section: RIKEI) of Shinjuku-ku, Tokyo, to sell and service Applicon's Bravo(R) mechanical design software and services in Japan. Applicon now has 14 distributors throughout Asia-Pacific.
 "Applicon's agreement with Rikei Corporation is a continuation of our strategy to grow through indirect sales channels by using knowledgeable distributors," said Applicon President Brad Morley. "Rikei has a strong management team, outstanding technical expertise, and the commitment and financial strength required to be a long-term partner with our mutual customers in Japan. The mutual respect that has already developed between our two companies will be the foundation of a successful partnership."
 Rikei specializes in supplying, installing, and maintaining engineering and computer systems. It is Japan's largest supplier of Digital Equipment Corporation (DEC) products. DEC provides two platforms for Applicon's current CAE/CAD/CAM software solution, Bravo Version 4 Plus(TM). In addition, Bravo will run on DEC's Alpha workstations by year-end.
 According to Rikei President Koichiro Tanaka, "We are confident that Bravo will be very attractive to Japanese manufacturers. Applicon offers revolutionary technology today and has a very impressive plan for the future. Embracing this type of technology will help Japanese companies continue to successfully compete in the international marketplace."
 Applicon is a subsidiary of Schlumberger Technologies, a division of the $6 billion, multinational Schlumberger Limited (NYSE: SLB), which has more than 53,000 employees operating in 75 countries on every continent. Schlumberger has a $407 million global research and development network with facilities in North America, Europe, and Asia. Applicon is a leading supplier of mechanical design automation software and services that shorten its customers' product cycles and improve their productivity. Its customers, which span virtually every industry, include AT&T, Beijing United Automobile Motorcycle Manufacturing Company, BFGoodrich, Buehler, China National Heavy Duty Truck Corp., Eaton, Federal Tire, Fisher Controls, Ford, Koenig & Bauer, Procter & Gamble, Talbot, Tianjin Research Institute of Construction Machinery- Ministry of Machinery and Electronic Industry, and Westinghouse.
 -0- 7/19/93
 /CONTACT: Jim Jenkins of Applicon, 313-995-6259/
 (SLB)


CO: Applicon, Inc.; Rikei Corporation; Schlumberger Limited ST: Michigan IN: CPR SU: CON

DD -- DE023 -- 6489 07/19/93 16:41 EDT
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Date:Jul 19, 1993
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