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APPLE USA'S HIGHER EDUCATION DIVISION OFFERS MACINTOSH CD-ROM GIFT PACK AND SPECIAL CD-ROM PRICING

 CUPERTINO, Calif., Aug. 24 /PRNewswire/ -- Apple USA's Higher Education division today announced the availability of the Fall `93 Macintosh Promo CD-ROM gift pack, available free to students, faculty and staff with the purchase of any one of seven qualifying Apple Macintosh computer systems. The Macintosh Promo CD Pack includes two CD-ROM discs that contain music and animation videos and software applications designed to run on the AppleCD 300 or AppleCD 300i CD-ROM drives.
 In a special offer from Time-Warner through November 15, 1993, college students, faculty and staff are also eligible to purchase two additional CD-ROM discs for $12. Eligible titles include the popular Sports Illustrated CD-ROM Sports Almanac; Clinton: Portrait of Victory; and the LIFEmap Series. Nine other music, game, education and productivity software titles are also available to students at 30 percent off retail prices.
 The free CD-ROM gift pack is available with the Macintosh Color Classic, Macintosh LC III, Macintosh Centris 610 and Centris 650, PowerBook 145B, PowerBook Duo 230 and Duo MiniDock systems, through October 15 of this year. Disc One of the two-disc pack contains animation clips, audio and music videos, including such artists as 808 State, Young MC and Radiohead. Disc Two contains a collection of software titles valued at $327.00: The Random House Encyclopedia, American Heritage Electronic Dictionary, ResumeWriter, and Correct Grammar 3.0.
 CD-ROM (Computer Disk-Read Only Memory) technology provides users with significantly enhanced storage capabilities. A single CD-ROM disc can store nearly 650 megabytes of information, the equivalent of 300 floppy discs or some 2,700,000 pages of text. With CD-ROM, students doing a research project, for example, have access to a vast amount and variety of information, such as text, graphics, audio and video.
 "This promotion allows students to not only continue to receive special prices on select Apple Macintosh computer systems, but also to realize the powerful, enhanced capabilities of the Macintosh with CD-ROM technology," said Diane Brundage, director of marketing for Apple USA's Higher Education division. "In teaming with Time-Warner to offer this Back-to-School CD-ROM promotion, students can enjoy the benefits of CD- ROM with the Macintosh for both learning and entertainment. In addition, students can easily start their own CD-ROM library at very affordable prices."
 Brundage cited the continuing proliferation of CD-ROM technology in education and mainstream markets and points to industry estimates that indicate the total number of CD-ROM drives is expected to reach 10 million by 1995. According to market research firm Dataquest, Inc., more than 4.8 million CD-ROM drives will be sold worldwide this year alone. Currently, there are more than 400 CD-ROM titles for education and entertainment available for the Macintosh.
 At leading Macintosh college sites, such as the University of Iowa and Harvard University, teachers and students are at the forefront of integrating CD-ROM technology into their academic disciplines. The University of Iowa's Electric Differential Multimedia Lab and the Multimedia Studio have effectively created and integrated multimedia instructional tools in such areas as disease research, anthropology and English.
 At the Harvard Graduate School of Business Administration, professors and students involved in the Program for Management Development are learning business management theories through their work with several business case studies now delivered on CD-ROM. And beginning September 1st, students and faculty purchasing select Macintosh computers and peripherals from Harvard University will receive a complimentary CD version of the popular book "The Unofficial Guide to Life at Harvard."
 "We are firmly committed to leading the way in the CD-ROM revolution through our integrated hardware development efforts, third-party developer partnerships and education-specific CD guides and solutions," added Brundage. "The ultimate winners will be educators and students."
 For further information, students, faculty and staff can contact their institution's campus bookstore, or call 800-877-4433.
 Headquartered in Cupertino, Calif., Apple Computer, Inc. (NASDAQ: AAPL)is a leading provider of advanced personal computer systems to education, business, government and the home, and a recognized innovator in the personal computer industry.
 Apple, the Apple logo and Macintosh are registered trademarks; Classic is a registered trademark used under license; AppleCD, Centris, PowerBook and PowerBook Duo are trademarks of Apple Computer, Inc. Other companies and products mentioned herein may be trademarked and are hereby recognized.
 -0- 8/24/93
 /NOTE TO EDITORS: Should you wish to receive a copy of the Fall '93 Macintosh Promo CD, please contact Bill Keagan at Apple Computer at 408-974-5460/
 (AAPL)


CO: Apple Computer, Inc. ST: California IN: CPR SU: PDT

TM -- NY005 -- 5313 08/24/93 08:15 EDT
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Date:Aug 24, 1993
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