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APPLE UNVEILS SYSTEM 7 PRO; NEW VERSION PROVIDES INDUSTRY-LEADING COMMUNICATION AND CUSTOMIZATION CAPABILITIES

 CUPERTINO, Calif., Oct. 4 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL) today extended its continued leadership in software innovation as the company's AppleSoft division unveiled System 7 Pro, an advanced version of the System 7 operating system for Apple Macintosh personal computers. This groundbreaking new software provides powerful new integrated communication and customization capabilities that Apple recommends for most users of Macintosh computers in business, government and higher education. System 7 Pro incorporates three industry-leading technologies -- PowerTalk, AppleScript and QuickTime -- making it even easier for Macintosh users to work with others and to create custom computing solutions.
 "System 7 Pro is the on-ramp to the information superhighway," said David Nagel, senior vice president and general manager of the AppleSoft division. "Whether you are an entrepreneur working at home or in an office with dozens of co-workers, System 7 Pro will streamline how people communicate today and prepare them for tomorrow. This clearly extends the differentiation between the Macintosh and other personal computers."
 System 7 Pro Technologies
 PowerTalk, available to customers for the first time, is personal communication software based on the Apple Open Collaboration Environment (AOCE), a technology framework for providing collaboration services to users of personal computers. PowerTalk's built-in electronic messaging capabilities make it easy for an individual to communicate and work with other individuals or groups. AppleScript, which has been available separately since its introduction in April 1993, provides System 7 Pro with a system-level scripting capability for automating routine tasks.
 Together, PowerTalk and AppleScript can be used to create affordable custom solutions that once were available only to organizations with mainframes or minicomputers. QuickTime is Apple's award-winning software for creating and playing dynamic data -- such as sound, video and animation -- on a personal computer.
 PowerTalk
 PowerTalk software provides system-level capabilities for electronic messaging. Regardless of whether the method of communication is electronic mail, fax, voicemail or pager, an individual can receive messages or documents in a single mail box, or send from a single mail box, using a drag-and-drop method that simplifies and streamlines correspondence. PowerTalk comes with AppleMail, a letter application that can be used to send messages and documents to any other PowerTalk user. PowerTalk also provides the facility for users to send a document directly from within any PowerTalk mail-capable application just as easily as users can print today.
 Two other components of PowerTalk -- catalogs and security -- complement the PowerTalk messaging capabilities. PowerTalk's built-in catalogs provide an open-ended object storage capability that will initially help customers manage electronic addresses and other information, contributing to the ease of sending and of accessing information. PowerTalk's built-in security includes a Key Chain, which offers customers privacy for their desktop mail box and a single log-on method for connecting to various electronic mail and network services. PowerTalk's DigiSign software lets a user attach an electronic signature to a document so that any user can verify who approved the document and whether or not it has been altered. This digital signature capability can be used together with PowerTalk's messaging services to send documents through an approval process electronically, without each individual having to print out the document to sign and forward.
 In addition to the immediate customer value of PowerTalk within System 7 Pro, third-party vendors will deliver applications and other software add-ons that build on the PowerTalk capabilities, to create applications and solutions that have not previously been available for personal computer users. Examples of such applications are access software that links PowerTalk users to other messaging services, such as voice, fax, paging, and online services; software agents that can be assigned to perform a variety of tasks for users automatically; and team- productivity applications that use AppleScript and PowerTalk to create custom team solutions, such as scheduling, calendaring, automating approval and document review and distributing information more effectively.
 "We are just beginning to see the full promise of PowerTalk as applications vendors announce the powerful and innovative applications that are enabled by PowerTalk technology and creative software designers," said Gursharan Sidhu, AppleSoft's director of collaboration products and the chief architect of AOCE. "Inspiring applications are beginning to emerge that will significantly enhance the way individuals work with others."
 Leverages Server-based Services
 The PowerTalk software included with System 7 Pro can take advantage of a full range of server-based services, including those of existing electronic mail systems and the AOCE-based PowerShare Collaboration Servers software. Extending the capabilities of an AppleTalk network, PowerShare provides a store-and-forward server for electronic messaging and a catalog server for administration of catalogs that can be distributed across multiserver networks. PowerShare also provides privacy -- authentication of network sessions and encryption of data transmitted over the network -- for secure network communications, critical to many workflow systems. PowerShare also provides the ability to consolidate gateways and other shareable resources for easy administration.
 System 7 Continues as the Basic Operating System
 In addition to System 7 Pro, AppleSoft's current System 7 product continues to be available, providing customers with a choice based on their computing needs. "The installed base of Macintosh customers has grown and become more diversified," said David Nagel. "We plan to enhance System 7 to meet the needs of customers in the consumer and K-12 education markets."
 Availability and Pricing
 System 7 Pro is available immediately in the United States through software resellers and Apple authorized resellers. The suggested retail price for the single-user product, the System 7 Pro Personal Upgrade Kit, is U.S. $149, and the suggested retail price for the 10-user product, the System 7 Pro MultiPack is U.S. $999. AppleSoft is offering a U.S. $50 rebate to customers who upgrade to System 7 Pro after purchasing the System 7 single-user product between Aug. 15, 1993, and Nov. 1, 1993.
 System 7 Pro is available through the Apple Volume License Program, a cost-effective way for customers in the United States to acquire software licenses, support and maintenance in volume for selected Apple products. Under the program, United States customers may also acquire volume licenses for site locations outside the United States. This volume licensing is available through authorized Apple resellers, including direct software resellers, Apple dealers and Apple Value Added Resellers (VARs). Education and local-government customers may purchase volume licenses directly from Apple.
 Availability of System 7 Pro outside the United States varies by country. Localized versions are expected to be available beginning in November 1993.
 The PowerShare Collaboration Servers product is expected to be available in early 1994, in the United States through software resellers and Apple authorized resellers. Outside the United States, availability will vary by country. In the United States, the suggested retail price for the PowerShare Collaboration Servers software will be U.S. $999.
 System Requirements
 A Macintosh computer system with a minimum of 5MB of RAM is recommended to install System 7 Pro. A Macintosh computer system with a minimum of 8MB of RAM is recommended to install the PowerShare Collaboration Servers product.
 Headquartered in Cupertino, Apple Computer Inc. develops, manufactures and markets personal computer, server, and personal interactive electronic systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the information industry, Apple does business in more than 120 countries.
 NOTE: Apple, the Apple logo, Macintosh and AppleTalk are registered trademarks and System 7, PowerTalk, AOCE, AppleScript, QuickTime, PowerShare, AppleMail, DigiSign and Finder are trademarks of Apple Computer Inc. DataPak Word Solution Engine is a trademark of DataPak Software Inc.
 -0- 10/4/93
 /NOTE TO EDITORS: System 7 Pro Glossary
 AOCE
 AOCE is the Apple Open Collaboration Environment. The first Apple products based on AOCE technology are PowerTalk and PowerShare. PowerTalk is end-user software that is part of System 7 Pro. PowerShare is server software that will provide enhanced collaboration services for AppleTalk networks.
 AppleMail
 AppleMail is the PowerTalk letter application, which allows users to send messages that include styled text, pictures, sounds and QuickTime movies. AppleMail uses the DataPak Word Solution Engine as the text- processing engine.
 AppleScript
 AppleScript software provides a system-level scripting capability that makes it easy to automate routine tasks and build affordable custom solutions using off-the-shelf applications.
 Catalogs
 PowerTalk provides the System 7 Pro desktop and applications with a Catalogs capability. By clicking on the Catalogs icon on the desktop, a user may browse through network-based catalogs. System 7 Pro comes with two built-in catalogs, an AppleTalk catalog that provides access to all the addresses on the AppleTalk network and Personal Catalogs that can be used to create a private information cache, such as for storage of personal address information.
 DigiSign
 DigiSign is PowerTalk software that provides commercial-grade electronic-signature support. A customer obtains an approved signer from a valid issuing authority and can use that to attach a signature to documents. A PowerTalk user can verify who approved the document and whether it has been altered since it was signed. DigiSign is based on the RSA Data Security Inc. Public Key Cryptosystem.
 Information Cards
 PowerTalk Information Cards are electronic objects much like a business card. They can be stored one? desktop or in a catalog. To send a document, the user can drag and drop the document onto the recipient's information card. An information card can store address information, the person's picture, and other information about the person.
 Key Chain
 The PowerTalk Key Chain provides desktop security and streamlines access to electronic mail and other network services by providing a single user log-on. With the mail box on the desktop, a new level of security is needed to ensure privacy for an individual's mail box. The Key Chain provides this security through password protection. With the Key Chain, access to all other password-protected services can be streamlined by attaching the names and addresses for each of the services to the Key Chain.
 QuickTime
 QuickTime software makes it possible to display dynamic data, such as sound, movies and animation on a Macintosh computer.
 Universal mail box
 PowerTalk provides System 7 Pro with a universal mail box, which is part of the Finder and sits on the Macintosh desktop. The mail box allows PowerTalk users to receive all electronic messages in a single In Tray, regardless of whether the message is a fax, a voicemail message, an electronic-mail message, or a document. Items in the mail box can be opened, copied to folders, and otherwise manipulated, much as you would any other desktop objects. The mail box also provides an Out Tray that lets the user view outgoing messages and messages that have been recently sent./
 /CONTACTS: Nancy Morrison, 408-862-6200, or Christopher Escher, 408-974-2202, both of Apple Computer/


(AAPL)

CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

LH -- SJ003R -- 8381 10/04/93 13:09 EDT
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