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APPLE ROLLS OUT HIGH-PERFORMANCE MACINTOSH LC

 CUPERTINO, Calif., Oct. 21 /PRNewswire/ -- Broadening its versatile and popular LC family product line, Apple Computer, Inc. (NASDAQ-NMS: AAPL) today introduced the Macintosh LC 475, a high- performance, affordable LC model expected to have broad-based appeal in the education marketplace. The new LC 475, based on the powerful Motorola 68040 microprocessor, delivers more than twice the performance of the current LC III. The base configuration is expected to be offered at $1,082 to qualified education institutions.
 "We believe the LC to be one of the top selling personal computers in the industry," said Randy Battat, vice president of desktop and PowerBook computers for Apple's Personal Computer Division. "Because the new LC 475 brings 040 performance and versatility down to a very attractive price point, we expect to draw even more new users to the platform."
 "We're anticipating high marks and very positive response from customers, especially among higher education institutions," said Jim Buckley, vice president, general manager for Apple USA's Higher Education Division. "The LC 475 offers unmatched performance and value as a workstation in professional, learning and classroom environments."
 Fast
 Powered by a 25MHz Motorola 68LC040 microprocessor, the LC 475 becomes the highest performance Macintosh LC. The LC 475 features 32-bit architecture and can be purchased with either an 80MB or 160MB internal hard drive. It comes with 512K VRAM standard, which is expandable to 1MB VRAM, and offers expandability to 36MB RAM, allowing users to work with multiple applications simultaneously from a library of more than 6,000 Macintosh applications currently available.
 Compliant with the EPA's Energy Star Program, the LC 475 provides energy-efficient operation without requiring the system to power down into special rest or idle states. In full operation it consumes less than 30 watts.
 Versatile
 Designed for maximum versatility, the LC 475 delivers full monitor flexibility and will support all current Apple monitors, including the Macintosh 21" display. Graphics capability has also been expanded to support up
to 32K colors on a 16" monitor. The internal expansion slot is compatible with the LC III LC PDS slot, allowing customers to use their LC III Apple IIe emulation cards, as well as LC-compatible Ethernet and networking cards.
 The LC 475 runs System Software 7.1 and includes Quicktime 1.6, HyperCard Player 2.1. A CD-ROM driver and Ethernet software are also pre-installed on the hard drive so that customers can enjoy true "plug and play" operability. In addition, the LC 475 comes with 8-bit on-board stereo sound input and 8-bit stereo output, as well as a SCSI port for connecting to many types of peripherals such as external hard drives, scanners and CD-ROM drives.
 Affordable
 The Macintosh LC 475 system will be offered to qualified education institutions in the United States. Pricing is expected to range between $1,082 to $1,402 depending on configuration. Pricing includes CPU, keyboard and mouse.


In addition, Apple will offer a Macintosh LC

475 Logic Board Upgrade Kit, for current Macintosh LC II and LC III customers. Displays will be sold separately. Distribution, pricing and configurations will vary outside the United States.
 Headquartered in Cupertino, Apple Computer, Inc. develops, manufactures and markets personal computer, server, and personal interactive electronic systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the information industry, Apple does business in more than 120 countries.
 NOTE: Apple, the Apple logo, Macintosh and HyperCard are registered trademarks of Apple Computer, Inc. Quicktime is a trademark of Apple Computer, Inc.
 -0- 10/21/93
 /CONTACT: Renee Austin of Regis McKenna, 408-862-6689; or Bill Keegan of Apple Computer, 408-974-5460/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

TM -- SJ004 -- 4957 10/21/93 08:16 EDT
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Date:Oct 21, 1993
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