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APPLE OF THEIR EYE.


Apple Computer Inc. unveiled what it called the world's first desktop supercomputer, its new G4 model for professionals.

``This is the most powerful personal computer ever brought to market,'' said Apple interim CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Steve Jobs on Tuesday during his keynote address at the Seybold publishing conference.

Heartened investors pushed shares of Apple up $3.1875, or 5 percent, to $65.25 in trading on the Nasdaq Stock Market Nasdaq stock market

The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies.
.

The new computers, powered by chips made by Apple, Motorola Inc. and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , cost between $1,600 and $3,500 and mark Apple's continuing efforts to gain increased support among business users.

Jobs also unveiled a new 22-inch flat panel display A thin display screen for computer and TV usage. The first flat panels appeared on laptop computers in the mid-1980s, and the LCD technology became the standard. Stand-alone LCD screens became available for desktop computers in the mid-1990s and exceeded sales of CRTs for the first time  monitor, dubbed the Apple Cinema Display The Apple Cinema Display is a product line of widescreen flat panel monitors made by Apple Inc.. Apple initially introduced the 22" Apple Cinema Display in September 1999 alongside the Power Mac G4. , which together with the top G4 model will sell for $6,500 in October. The display monitor is twice as bright, twice as sharp and has three times the contrast of traditional monitors, Apple said.

CAPTION(S):

3 photos

PHOTO (1--color)David Rees of Palo Alto tests out the new Apple G4 computer, dubbed the world's first desktop supercomputer, in San Francisco.Ben Margot/Associated Press

(2--color)The new Apple G4 computer is a model for professionals. It is Apple's attempt to extend the firm's technological and financial rebound.

(3--color)Steve Jobs, acting CEO of Apple Computer, applauds at the unveiling of the new G4 computer.

Richard Koci Hernandez/San Jose Mercury News
COPYRIGHT 1999 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Sep 1, 1999
Words:228
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