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APPLE MACINTOSH PRODUCTS CAPTURE AWARDS FROM TWO MAJOR INDUSTRY PUBLICATIONS

 CUPERTINO, Calif., March 1 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL) today announced that its Apple Macintosh Centris computer line and System 7 software received awards from two leading computer industry publications.
 Macintosh Centris Recognized
 For the first time, an Apple Macintosh personal computer has received PC Week magazine's product of the week award. Apple's new midrange 68040-based Macintosh Centris line, introduced on Feb. 9, 1993, was recognized by PC Week Labs for its aggressive price/performance ratio. PC Week applauded the Centris line's combination of speed, flexibility and affordability.
 According to PC Week, "The Macintosh Centris 650 delivers impressive speed and flexibility. This computer will be the obvious choice for buyers looking for a powerful mainstream Macintosh at an affordable price."
 "This recognition is gratifying because it suggests that Macintosh is gaining wider recognition in the PC community," said Brodie Keast, director of product marketing for Apple's Desktop Products division. "There's more awareness now among PC users that Apple offers many systems that exceed the price/performance of DOS-based computers. The Macintosh Centris line is a viable and affordable alternative for PC customers."
 The two new Macintosh Centris computers are the Macintosh Centris 610 and 650. Both are designed to appeal to mainstream business and professional users and carry base suggested retail prices of $1,859 and $2,699, respectively.
 System 7 Tops Scorecard
 Apple's System 7 received the highest customer satisfaction score in a Computerworld Buyers' Scorecard. One hundred eighty respondents were asked to rate market-leading desktop operating systems on individual features and functions. Computerworld specifically cited System 7 for its high stability and ease of use.
 According to Computerworld, "the 32-bit Macintosh operating system lived up to its reputation of providing exceptional ease of use, respondents said." System 7 earned the highest overall score among customers of Microsoft's Windows 3.x; IBM's OS/2 2.x; and SCO's Open Desktop.
 "This award underscores the fact that Macintosh excels at ease-of- use computing," said Charlie Oppenheimer, Apple's director of System Software Marketing. "The high ratings given to System 7 in the areas of ease of use, networking capabilities, and availability of third-party applications endorse Apple's approach to personal computing."
 System 7.1, the latest version of Apple's widely acclaimed system software, began shipping in October 1992. The new version incorporates Apple's WorldScript technology, which enables Apple to offer a fully localized System 7 for the first time to customers in Japan, China, and other Asian countries.
 System 7.1 also incorporates QuickTime 1.5, Apple's multimedia architecture for the Apple Macintosh personal computer. QuickTime 1.5 provides users with the capabilities to cut, copy, and paste video, sound, and animation with the same ease of use that Macintosh customers have come to expect from working with graphics, data, and text.
 Emerging System 7 technologies such as the Apple Open Collaboration Environment, AppleScript, and QuickDraw GX are designed to extend the capabilities of System 7, providing news levels of ease of use and enabling new solutions in integrated communications, customization of the computing environment, automation of tasks, and color imaging and printing.
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks; and Macintosh Centris, AppleScript, QuickDraw GX, WorldScript and QuickTime are trademarks of Apple Computer Inc.
 -0- 3/1/93
 /CONTACT: Pat Kinley, 408-974-2589, or Cindy McCaffrey, 408-974-1578, both of Apple Computer/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU:

TM -- SJ007 -- 1545 03/01/93 15:20 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Date:Mar 1, 1993
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