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APPLE INITIATES WORLDWIDE PUBLISHING INDUSTRY CONSORTIUM

 SAN FRANCISCO, Oct. 20 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL) today announces the Worldwide Publishing Consortium (WWPC) here at the Seybold San Francisco '93 conference. The non- profit, independent consortium -- the first of its kind to include both vendors and users -- will serve as a forum for exchanging information so that Apple Computer and other key publishing solutions providers can more closely meet the needs of publishing professionals of all kinds. The consortium will act as a catalyst for professional publishers to share information on how to effectively use the latest technologies to be more creative and profitable.
 Apple defines publishing broadly as the "packaging of information," or the business of turning information into different forms of communication. To support this philosophy, the consortium will include both traditional (paper-based) publishers and new media publishers. Apple is actively recruiting both developer and end-user consortium members from the following publishing professions: newspaper and magazine publishers, photographers, video editors, graphic designers, CD- ROM publishers, service bureaus, color trade shops (pre-press), commercial printers, packaging and package designers, book publishers, advertisers, illustrators, in-house marketing communications departments and technical document producers.
 "Publishing has become truly electronic," said Jonathan Seybold, founder of Seybold Publications and Consulting. "This trend has necessitated a highly symbiotic relationship between computer manufacturers such as Apple and publishers of all kinds. This consortium will serve as a long-awaited forum for exchanging information and ideas to help further the enlightened use of technology in publishing."
 Apple Computer will serve as a consortium sponsor, and will play a central role in supporting the non-profit, educational group. Don Strickland, vice president of Imaging for Apple Computer, Inc. is leading this effort which will be implemented first in Apple USA, and in the Pacific and European markets in 1994.
 "Apple understands that publishers of all kinds including magazine and newspaper publishers, graphic designers, photographers, etc. have invested heavily in Macintosh technology," said Michael Spindler, president and CEO of Apple Computer, Inc. "One goal of WWPC is to get publishing solutions providers such as Apple clearly focused on the needs of the publishing industry. We need to gather valuable input from publishers to ensure that the solutions we build help them save and make money."
 Consortium Activities
 One goal of the consortium is to create and maintain a publishing lab that will be available for workshops, compatibility testing, executive briefings, showcasing state-of-the-art publishing solutions, and other functions. The consortium also plans to publish a newsletter focusing on publishing technologies in real-world situations, and highlighting ways businesses are using technologies to both save money and create new revenue streams. In addition, members will be able to learn about improvements and uses of technology in communicating information through meetings, workshops and conferences, and be able to share knowledge with others by participating in special interest groups and committees.
 In January, 1994, the consortium will add a separate "track" for consultants, value-added resellers (VARs), and systems integrators who serve the publishing markets. Consultants, VARs and systems integrators who join will be able to leverage consortium resources and services for education, training and support.
 Consortium Membership
 Apple has already recruited leading individuals and companies from all segments of the publishing industry to serve on the board of directors and to drive the development of the consortium. WWPC membership currently includes professionals from Banta, the Dallas Morning News, Electronic Paint & Autographics, the Los Angeles Times, Money Magazine, Time Magazine, and other organizations. Several publishing vendors have signed up to participate including, Adobe, Aldus, Kodak, Linotype-Hell, Radius and SuperMac. Apple expects to continue to sign additional members at the Seybold Conference.
 The cost to join the consortium is minimal, and based on a sliding scale, depending upon the size of the organization. To obtain more information about joining the WWPC, please call: 408-438-3630 if within the 408 area code or calling internationally, other callers please dial 800-865-WWPC.
 Headquartered in Cupertino, Apple Computer, Inc. develops, manufactures and markets personal computer systems for use in business, education, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries.
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks of Apple Computer Inc.
 -0- 10/20/93
 /CONTACT: Stacy Williams of Apple Computer, 408-974-6076/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU:

TM -- SJ002 -- 4699 10/20/93 15:24 EDT
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Date:Oct 20, 1993
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