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APPLE EXPANDS MULTIMEDIA OFFERINGS WITH MACINTOSH AND PC UPGRADE KITS

 CUPERTINO, Calif., Sept. 7 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL) today announced three new multimedia upgrade kits, including kits for owners of Macintosh personal computers as well as one for Intel 386/486-based MS-DOS and Windows-based PCs. These products reinforce Apple's leadership in multimedia technologies and commitment to developing and providing cross-platform solutions.
 The three new bundles are: (1) the AppleCD Multimedia Kit, (2) the Performa CD Multimedia Kit, and (3) the CD Multimedia Kit for PCs. Each includes an AppleCD 300 CD-ROM drive and AppleDesign Powered Speakers. In addition, two CD-ROM titles will be included in the box: Compton's or Grolier's Encyclopedia, and a Multimedia Starter CD containing an interactive tour describing multimedia, as well as a gallery of clip art, sound, music, and QuickTime video clips.
 Macintosh Performa Customers who purchase the Performa CD Multimedia Kit will receive an additional CD-ROM title, "The San Diego Zoo Presents the Animals!" from Software Toolworks. Individuals who select the AppleCD Multimedia Kit or CD Multimedia Kit for PCs will also be able to order up to three additional CD-ROM titles, and can choose from a range of entertainment, education, business and reference offerings contained in a flyer in the kit.
 "With these new multimedia upgrade kits, Apple once again demonstrates its commitment to maintaining its leadership in the area of multimedia and CD-ROM," said Satjiv Chahil, vice president of the New Media Group in Apple's Personal Computer division. "Over the past year, customers have embraced CD-ROM technology, and there has been an incredible explosion in the number of innovative CD-ROM titles available from Macintosh developers -- in fact, over 400 titles are currently available for Macintosh. With these kits, Apple also intends to provide superior multimedia enhancements not only to Macintosh owners, but also to millions of PC owners who can now benefit from the enhanced multimedia playback and audio quality of Apple's double speed CD300 drive and AppleDesign Powered Speakers."
 Apple expects to sell between 1 and 1.5 million CD-ROM drives by the end of this calendar year.
 Components of the Kits:
 -- The AppleCD 300 Drive is a high-performance tool for accessing the world of multimedia titles available on CD-ROM. Spinning at twice the speed of ordinary drives, the AppleCD 300 gives users more seamless playback of QuickTime movies and animations, as well as faster access to the vast amounts of information which can be stored on CD-ROM discs. And now the drive can connect to PCs through Media Vision's Pro AudioSpectrum 16 card provided in the CD Multimedia Kit for PCs.
 -- The AppleDesign Powered Speakers offer computer users high- quality stereo sound that is fast becoming an increasingly important element in all kinds of multimedia titles. To achieve this goal, these speakers were designed specifically for computer use, providing excellent close-in listening quality and a dual-input mixer so users can have simultaneous access to sound off their CD-ROM drives and personal computers.
 -- Customers who buy the AppleCD Multimedia Kit or the CD Multimedia Kit for PCs will be able to select up to three free titles from among an offering of over 30 CD-ROM titles in the categories of business presentations, reference, education and entertainment. Unlike other multimedia bundles in which titles are preselected, users can choose from a variety of innovative offerings which are listed in a brochure that comes with the kit. These orders are fulfilled in 2-4 weeks.
 System Requirements
 All desktop Macintosh systems with a minimum of: Motorola 68030 or 68040 microprocessor, 4MB RAM, 5MB free hard disk space, and a color monitor capable of 640 by 480 pixel resolution and 256 colors. Also, 68020-based Macintosh systems, such as the Macintosh LC, which have been upgraded with a PMMU chip. PC compatible systems with a 386SX running at 25MHz or greater, plus 4 MB RAM, 5 MB free hard disk space, and a VGA display system with 256 colors, running DOS 5.0 and Windows 3.1 or greater.
 Pricing and Availability
 Apple expects U.S. pricing for the AppleCD Multimedia Kit and Performa CD Multimedia Kit to range between $550 and $650, while the price for the CD Multimedia Kit for PCs is expected to be priced between $600 and $700. Pricing is expected to vary based on bundle. Kits are available immediately. Pricing and availability will vary outside the United States.
 Apple is supporting the introduction of these kits with a broad print advertising campaign in the United States running from September through December. The campaign includes an 8-page insert in news weeklies, general interest magazines and trade books.
 Headquartered in Cupertino, Apple Computer Inc. develops, manufactures and markets computer systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. Apple's Macintosh computers and LaserWriter printers were ranked highest in user satisfactionamong business users in recent studies by J.D. Power and Assoc.
 CD-ROM Title Selections:
 Presentations
 Business Backgrounds
 Macromedia ClipMedis
 A Zillion Sounds
 Reference
 Multimedia World Fact Book
 The Family Doctor
 National Parks of America
 Better Homes and Gardens Cookbook
 New Basics Electronic Cookbook (MPC only)
 World View
 Tropical Rainforest
 Education
 Peter's Magic Adventure (Macintosh only)
 Peter's Alphabet Adventure (Macintosh only)
 Peter's Number Adventure (Macintosh only)
 Shelley Duvall's It's a Bird's Life
 Great Literature
 Monarch Notes
 Electronic Library of Art-A Survey of Western Art
 Americans in Space
 Entertainment
 The Awesome Adventures of Victor Vector & Yondo: The Last Dinosaur Egg
 The Awesome Adventures of Victor Vector & Yondo: The Vampire's Coffin
 The Selfish Giant by Oscar Wilde
 Dinosaur Safari
 The Journeyman Project (Macintosh only) -- counts as two titles
 Who Killed Sam Rupert?
 The Magic Death
 From Alice to Ocean (Macintosh only)
 The Grand Canyon -- A Sierra Club Electronic Guide
 The Blue Whale -- A Sierra Club Electronic Guide
 The PyramidsThe Great Wall of China
 Kathy Smith's 10-Week Fat Burning System -- counts as two titles
 NOTE: Apple, the Apple logo, Macintosh and LaserWriter are registered trademarks; AppleCD, Performa, AppleDesign and QuickTime are trademarks of Apple Computer Inc. All Third Party products may be trademarks of their respective Third Party companies and are hereby recognized.
 -0- 9/7/93
 /CONTACT: Katy Gillin Boos, 408-974-4451; or Liz Gebhardt, 408-974-0658, both of Apple Computer/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

TM -- SJ003 -- 9171 09/07/93 08:16 EDT
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Publication:PR Newswire
Date:Sep 7, 1993
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