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APPLE COMPUTERS AND LASERWRITER PRINTERS RANK HIGHEST IN J.D. POWER AND ASSOCIATES BUSINESS USER SATISFACTION STUDIES

 APPLE COMPUTERS AND LASERWRITER PRINTERS RANK HIGHEST


IN J.D. POWER AND ASSOCIATES BUSINESS USER SATISFACTION STUDIES
 CAMPBELL, Calif., Oct. 29 /PRNewswire/ -- Apple personal computers and the Apple LaserWriter printers received the highest marks in overall customer satisfaction by business users, according to two new J.D. Power and Associates surveys. The PC and laser printer surveys, both released this month, reveal that Apple Computer Inc. (NASDAQ: AAPL) leads both satisfaction indices with ratings of 124 and 126, respectively, compared with an industry average of 100 in each survey.
 The PC study surveyed 2,255 personal computer users at 1,145 business sites across the United States. Users were asked to grade their personal computer on five essential factors: ease of use, computer storage capacity, speed of operation, quietness and repair service.
 The laser printer study surveyed 810 business users across the United States. Users graded their laser printers on five essential factors: ease of use, output quality, performance, reliability and ease of operation.
 "As users become more experienced, they have greater expectations from their PC's and printers," said Bob Puette, president, Apple USA. "It's Apple's goal to provide our customers with Macintosh computers and printers that are affordable, easy to use and easy to connect to other computing systems. These awards exemplify that commitment."
 In the PC study, users attributed 45 percent of their overall satisfaction to the ease of use of a personal computer. Seven areas make up the ease of use category including ease of: set up, connecting peripherals, learning how to use, learning without documentation, understanding information and finding information.
 Apple Computer Inc. develops, manufactures and markets the Apple and Macintosh families of personal computer systems for use in business, education, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries. In the United States, Apple is recognized as the leading vendor in personal computer units shipped during 1992 by a number of leading research firms. Apple has redefined computing to mean empowerment of the individual. It seeks through technology to provide people with easy and affordable access to information and computing power. Apple Computer was ranked number 81 among the Fortune 500 companies in 1991.
 J.D. Power and Associates is an international marketing information firm with headquarters in Agoura Hills, Calif., and offices in Detroit; Westport, Conn.; Torrance, Calif.; and Tokyo. The firm is best known for its marketing information and consulting in the areas of consumer opinion and customer satisfaction.
 NOTE: Apple, the Apple logo and Macintosh are registered trademarks of Apple Computer Inc. J.D. Power and Associates is a registered trademark of J.D. Power and Associates.
 -0- 10/29/92
 /CONTACT: Stacey Byrnes of Apple Computer, 408-974-6076/
 (AAPL) CO: Apple Computer Inc. ST: California IN: CPR SU:


TM -- SJ001 -- 6383 10/29/92 08:15 EST
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Publication:PR Newswire
Date:Oct 29, 1992
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