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APPLE COMPUTER LAUNCHES AGGRESSIVE UNIX VAR RECRUITMENT PROGRAM

 APPLE COMPUTER LAUNCHES AGGRESSIVE UNIX VAR RECRUITMENT PROGRAM
 CUPERTINO, Calif., Oct. 26 /PRNewswire/ -- Apple Computer Inc. (NASDAQ: AAPL) today launched an aggressive new UNIX Value Added Reseller (VAR) recruitment campaign designed to deliver superior solutions based on high-quality, multi-user applications using Apple technology.
 The new Quick Start program was launched as Apple broadens the scope of its A/UX 3.0 marketing efforts from the open systems desktop market to include a multi-user, host-based computing environment. A/UX is Apple's implementation of AT&T's (NYSE: T) UNIX operating system.
 A/UX complies with UNIX System V definitions and includes Berkeley Release 4.3 extensions, coupling the renowned Macintosh graphical user interface with the power and sophistication of an Open Systems-based UNIX implementation.
 The Quick Start program features strong financial incentives for VARs to become authorized A/UX resellers, in addition to providing VARs with the potential to grow the multi-user market by combining Apple technologies and existing UNIX technologies. The net result of this combination is to produce powerful new solutions for customer needs.
 Combining Strengths of UNIX and Macintosh Interface
 "This program is a direct result of customer response," said Bruce Cleveland, senior director, Open Systems Business Unit in the Enterprise Systems Division at Apple. "For some time, users have combined A/UX hosts and desktop Macintosh operating system clients to give them the combination of powerful multi-user business applications and great Macintosh personal productivity applications.
 "We are encouraging VARs to port their vertical business applications to A/UX. This, coupled with the A/UX 3.0 Macintosh graphical user interface and the Macintosh suite of personal productivity applications, will provide a host-client platform that no other UNIX environment can match in terms of overall ease of use, set- up, maintenance and group productivity."
 Additionally, A/UX 3.0 offers VARs an easy way to port their products to A/UX. Most applications written in the C programming language only need to be recompiled to run under A/UX. Many third-party application development tool vendors, including Thoroughbred, Unidata, Emphasys, Informix and Oracle, offer A/UX versions of their products. Apple is also offering one year of free technical support via a toll- free hotline for all A/UX buyers.
 $6,000 reimbursement
 Quick Start features a $6,000 reimbursement from Apple to A/UX VARS authorized through Apple's distributor VAR program for purchasing three specially configured Macintosh Quadra 700 A/UX systems between Nov. 1, 1992 and Jan. 31, 1993. The systems must be purchased from one of Apple's three U.S. national distributors: Ingram Micro, Merisel or Tech Data.
 To become an authorized A/UX VAR in the United States, VARs must call one of Apple's national distributors and request an Apple distributor VAR application form. The VAR must complete and return the application form to the distributor. The distributor then submits the application to Apple for approval, a process that usually takes a minimum of two weeks, depending on the number of applications received. The Quick Start program is only available in the United States at this time.
 Apart from the initial reimbursement from Apple, the program offers increased revenue potential to VARs that have traditionally concentrated on providing vertical solutions for Intel-based UNIX servers, according to Cleveland.
 The Macintosh A/UX client/server and multi-user solution provides technologies that are regarded as natural extensions to their traditional Macintosh operating system desktop environments.
 Previously, a UNIX option was unattractive to these customers because of the complexity of the complex command line-driven UNIX operating system and connectivity issues. However, because A/UX provides most UNIX services via a Macintosh user interface, customers are shielded from the underlying complexity of raw UNIX, making it an attractive server solution.
 A/UX supports up to 32 Macintosh computers, ASCII terminals and PCs. These systems can be connected using AppleTalk, TCP/IP or intelligent serial communications cards from vendors such as Digiboard.
 By integrating character-based applications with the suite of graphical Macintosh productivity applications, customers immediately get the best of both worlds. Data can be cut and pasted from the character- based application running on the A/UX server and into Macintosh productivity applications such as wordprocessors and spreadsheets. Overall group productivity can therefore be significantly enhanced with this level of integration, providing VARs with a significant differentiation factor for their products.
 "The Quick Start program is also designed to give traditional UNIX VARs an easy way to sell Apple A/UX solutions to their customers," Cleveland said. "Additionally, A/UX versions of their products greatly expand their prospective customer base, and the huge array of Macintosh third-party add-ons substantially increases their aftermarket opportunities."
 Qualifying systems
 Systems qualifying for credit in the Quick Start program are Apple Macintosh Quadra 700 systems that are ready to run A/UX out of the box. The bundle features a Motorola 68040-based CPU running at 25 Mhz, 8 MB (megabytes) of RAM, a 230 MB hard disk with A/UX preinstalled, a C compiler, AppleTalk and Ethernet on the motherboard, a 24-bit color display capability and other features. Monitors and keyboards need to be added for a fully functional server or development platform system.
 -0- 10/26/92
 /EDITOR'S NOTE: Apple, the Apple logo, AppleTalk, A/UX and Macintosh are registered trademarks of Apple Computer Inc. Macintosh and Quadra are trademarks of Apple Computer Inc. UNIX is a registered trademark of AT&T.
 /CONTACT: Emilio Robles of Apple Computer, 408-862-5671; or John McCreadie of Regis McKenna, 408-974-4398, for Apple Computer/
 (AAPL T) CO: Apple Computer Inc.; AT&T ST: California IN: CPR SU: PDT


JL -- NYON1 -- 4558 10/26/92 08:32 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Oct 26, 1992
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