APPLE COMPUTER'S eWORLD TO CHANGE THE SHAPE OF ONLINE SERVICES
CUPERTINO, Calif., Jan. 3 /PRNewswire/ -- Apple Computer Inc. (NASDAQ: AAPL) today added a new dimension to the world of electronic information services by announcing eWorld(TM), a new family of online services which will bring the world of electronic information within reach of millions of people across the globe. eWorld services will keep people in-touch, informed and entertained, at home, at school and at work. eWorld for Macintosh(R) will be the first of a series of eWorld interactive services, and will be available to Macintosh personal computer users in the United States in Spring 1994, with releases for the global market later in 1994. eWorld for Macintosh will be distinguished by its collection of meaningful information and transactional services from popular, well-known publishers and service providers, initially targeted to meet the needs of professional users at work and at home, via a simple, intuitive and engaging interface. These publishers and service providers are expected to include such industry leaders as the Boston Computer Society (BCS), Berkeley Macintosh User Group (BMUG), Claris Corp., Dow Jones Business Information Services, Grolier Electronic Publishing Inc., Inc. Magazine, INDIVIDUAL Inc., InfoWorld, MacWorld, Regis McKenna Inc., Reuters America Inc., Tribune Media Services, USA TODAY Information Center, WordPerfect Corp. and ZiffNet/Mac, among others. Following the introduction of eWorld for Macintosh, Apple will also provide eWorld interactive services for Windows-based PCs, and for devices based on Newton technology. The first eWorld messaging service for Newton(TM), NewtonMail(TM), was announced in November 1993 and will become commercially available during the first quarter of 1994. "eWorld is designed for people seeking order from the chaos of the vast electronic universe, who need relevant information rather than volumes of data, and who are looking for a compelling electronic medium which is easily accessible anywhere in the world," said Peter Friedman, director and general manager of Apple Online Services (AOS), Apple's electronic services business unit. "eWorld defines a new user interface and publishing structure, providing a less complicated and more meaningful experience for both publishers and subscribers." Real World Metaphor Recognizing the appeal of the familiar, eWorld is modeled on a real world metaphor, presenting people with a bird's eye view of a colorful and attractively illustrated online community. The eWorld community consists of an electronic neighborhood of buildings, each representing a specific area of the online service -- the Library for research; the Newsstand for news and sports publications; the Business and Professional Plaza for business information and services; the Arts and Leisure Pavilion for after hours entertainment and hobbies; the Computer Center for computer assistance and software; the Marketplace for purchasing products and services; the eMail Center for worldwide electronic mail; and the Community Center for interactive communications ("chats" and discussion areas) and online events. As people explore eWorld -- to read up-to-the-minute news, to plan a business trip or to scan reviews of the latest movies -- the online experience is made familiar and comfortable through the use of a consistent interface design. This extension of the real world metaphor is supported by color-coded organizational schemes, a carefully designed language of icons representing standard eWorld functions, and a thoughtful sound design to provide useful cues and helpful feedback. For example, each area of eWorld is distinguished by a different color, and each online publication within eWorld is represented by a unique icon. Both these navigational aids prevent subscribers from getting lost or disoriented, and clearly indicate when they have moved from one area of the eWorld community to another. This attractive, understandable, and familiar interface empowers people to filter and select information according to their professions, their interests and their needs. eWorld enables people to find what they want efficiently, and revisit that location quickly; to purchase goods and services conveniently; and to exchange information interactively in real time. Communications eWorld provides customers with a powerful, easy-to-use global e-mail service that offers professional features and reliability. eWorld users can also easily communicate with users of the Internet, as well as many other electronic mail services, through mail gateways that allow the use of simple address abbreviations instead of complex network addresses. eWorld offers a range of real-time interactive communications capabilities, including lecture and information sharing forums, or town meetings, that enable up to 250 people to participate simultaneously. People can witness lectures, debates and discussions of topical issues by experts in a wide variety of fields. Smaller groups of eWorld users can chat and collaborate electronically in both public and private forums. In the future, eWorld's communications capabilities are expected to include incorporation of Apple's Open Collaboration Environment (AOCE) technologies to provide integration with PowerTalk services. Global eWorld is uniquely designed to be a global online service. Incorporated into eWorld's distributed architecture are numerous capabilities specific to supporting worldwide operation. These include support for multiple languages for both content and applications, a global/local content model that allows publishers of all sizes to reach a global market and still offer information of local interest, and network services from multiple vendors providing local access points around the world. While initial availability will be provided in the United States, eWorld services will steadily expand their reach toward worldwide access and availability. English language versions of eWorld for Macintosh will be extended to countries around the world in 1994, followed by native language versions for German, Japanese and French. Cross-Platform eWorld services will be made available on a range of devices, including Macintosh personal computers, Windows PCs and Newton devices, and people will be able to access common features across the different platforms. For example, an eWorld customer will be able to use the same e-mail address and mailbox from any supported device, allowing consistent communications across a variety of situations. An eWorld customer who uses a desktop computer for electronic mail in the office or at home will be able to use a Newton MessagePad, or other device based on Newton technology, to send and receive e-mail while traveling. Services and information will also be consistent across supported platforms, allowing Macintosh and Windows users to interact in forums, post messages to bulletin boards, send mail and perform transactions without boundaries related to platform. Publishing Tools Publishers will find eWorld an appealing environment, rich with intriguing business opportunities. Building on the principles of empowerment which Apple pioneered with great success in the desktop publishing industry, Apple Online Services has designed powerful publishing tools to simplify dramatically the creation and maintenance of online publications. Under the name eWorld Press,
these tools allow publishers to design and prototype new online products and then to update those products cost-effectively by migrating information from the publishers' existing repositories to eWorld's global servers and online services infrastructure.
Pricing In the United States, the basic monthly subscription fee will be $8.95 which will include two free hours of evening or weekend usage. Each subsequent hour of evening or weekend usage will be $4.95. An additional network surcharge of $2.95 per hour will apply during business hours in the United States. For customers who receive the software bundled on their hard disk, there is no sign-up fee. Neither is there a surcharge for use of the Internet Mail gateway or 9600 baud access. Pricing for services outside the United States will be announced later. Availability eWorld for Macintosh will begin beta testing in January of 1994 with commercial launch slated for Spring of 1994 in the United States. Some of the publishers currently working with Apple will be furnishing eWorld with pilot versions of their services during the beta testing period. eWorld for Macintosh will be bundled in most Macintosh computers by the end of 1994 in the United States. eWorld services will be made available outside the United States in stages, starting with native language versions in French, German and Japanese. Headquartered in Cupertino, Apple Computer Inc. develops, manufactures and markets personal computers, servers, personal interactive electronic systems, software and interactive services for use in business, education, home, science, engineering and government. A recognized pioneer and innovator in the personal computer industry, Apple does business in more than 120 countries around the world. Apple Online Services (AOS), the information services business unit of Apple Computer Inc., currently provides commercial information services such as eWorld, NewtonMail, AppleLink and AppleLink CD to over 60,000 subscribers in 52 countries around the world. NOTE: Apple, the Apple logo and Macintosh are registered trademarks; eWorld, Newton and NewtonMail are trademarks of Apple Computer Inc. -0- 1/3/94 /NOTE TO EDITORS: See separate release for more information./ /CONTACT: Emma Bufton, 408-974-1856, or Jennie Shikashio, 408-974-4104, both of Regis McKenna Inc., for Apple/ (AAPL)
CO: Apple Computer Inc. ST: California IN: CPR PUB SU: PDT
LW-RB -- SJ007 -- 8395 01/03/94 08:39 EST