APPLE COMMISSION AND TREE TOP TO LAUNCH JOINT PROMOTION.WENATCHEE Wenatchee (wĭnăch`ē), city (1990 pop. 21,756), seat of Chelan co., central Wash., on the Columbia River in the foothills of the Cascade Range; inc. 1892. , Wash.--(BUSINESS WIRE)--Aug. 16, 1995--Two of the Washington apple industry's most powerful marketers will launch a joint promotion this fall featuring fresh apples and juice. The Washington Apple Commission and Tree Top are sponsoring a national retail promotion in which consumers who purchase one gallon gallon: see English units of measurement. or two half-gallons of Tree Top apple juice can receive up to $1.50 rebate rebate, partial refund of the total price paid for goods or services. In the United States, rebates were historically given by railroads to favored shippers as a return on transportation charges. on fresh Washington apples. Marketing directors from both organizations say the initial response from retailers has been enthusiastic, and the idea is winning praise from within the apple industry. ``We think this is absolutely great,'' said Steve Pauley of Stemilt Growers in Wenatchee. ``It allows us to tie in Washington apples in the juice form and fresh Washington apples, both of which are being produced by the same growers.'' Ed Kershaw, president of Kershaw Fruit in Yakima, agreed. ``This is a natural,'' Kershaw said. ``It goes without saying that any time we can combine the marketing efforts of the apple commission with the marketing efforts of the world's largest processor of apple products, it's something whose time has come.'' The joint effort marks the first time the two industry giants have worked together, although both have done numerous cross-merchandising programs with other companies. ``We were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ways to differentiate ourselves from competitors and focusing on our Washington origin is one way to do that,'' said Tom Hurson, retail marketing manager for Tree Top. ``There's just so much synergy The enhanced result of two or more people, groups or organizations working together. In other words, one and one equals three! It comes from the Greek "synergia," which means joint work and cooperative action. between fresh Washington apples and Tree Top that this whole thing makes sense.'' The promotion will be run primarily in western and Midwestern states where Tree Top products are most prevalent. But Hurson said any retailer could take part in the promotion -- which runs from mid-September through November. ``It (the promotion) can be real low key, with neck hangers hangers used for hanging x-ray films to dry. There is a clip type, with a clip at each corner, and a channel type in which the film sits in channels in the sides of the frame. on the bottles in the store and shelf danglers. Or, it can be a real big deal with big displays and advertising,'' Hurson said, adding he hoped the flexibility of the program would encourage more retailers to participate. Supermarket point-of-sale materials include poster-sized ``header (1) In a disk or tape file, a set of data that resides permanently at the beginning. It may be used for identification only (type of file, date of last update, etc.), or it may describe the structural layout of the contents, as is common with many document and database formats. cards'' and coupons that can be used in building displays. ``We hope to get apple displays outside the produce department and Tree Top expects to get juice displays in the produce department,'' said Jim Doherty, retail marketing director for the commission. CONTACT: Washington Apple Commission Jim Thomas Jim Thomas may refer to:
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