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APPLE BRINGS COLOR PRINTING TECHNOLOGY TO MACINTOSH USERS

 SAN FRANCISCO, Jan. 6 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL) today introduced the Apple Color Printer, a large format color printer that brings ease of use, high-quality color output, and versatile paper-handling to Macintosh computer users who want to use color in everyday documents and presentations.
 "With our first color printer, we've focused on giving mainstream Macintosh users a good, solid printer that will handle almost any type of report, presentation, or business document," said John Moon, Apple's vice president of Imaging Products. "The Apple Color Printer makes it simple for anyone to use color in everyday documents. And, it's an important step in our long-term color imaging strategy, which is to make the use of color easy and routine for all users."
 Ease of Use
 From its one-button installation to its no-mess ink cartridges, the Apple Color Printer is designed for ease of use. Like all of Apple's printers, the Apple Color Printer features a one-click installation, making it simple to set up. It's also easy to share with other users because it ships with Apple's new GrayShare printer software. GrayShare allows users to share any QuickDraw-based printer, like the Apple Color Printer, over a network. The printer also takes advantage of ColorSync's color matching capabilities, which ensures that users get color output that closely matches the colors created on the computer's display. Another feature that contributes to the printer's ease of use is its no-mess ink cartridges. Four self-contained ink cartridges (cyan, magenta, yellow, and black) are easy to change without the mess typically associated with color printers. The printer also features a self-cleaning printhead that senses automatically when the ink jets need to be cleaned, and does so without user intervention, ensuring high quality output at all times.
 High-Quality Color
 The Apple Color Printer achieves high-quality color output through the combined benefits of its proprietary GrayShare and ColorSync software. The GrayShare printer software gives the printer the ability to render fine shading of colors, giving images a more realistic and detailed look. ColorSync ensures accurate color matching so that colors users see on the display are reproduced on the printer, or the closest possible approximation. In addition to reproducing exceptional color, the printer also achieves high-quality blacks -- something that is difficult to do in mainstream color printers. The printer is based on Canon's BJ820C engine and produces output at 360 dots per inch (dpi) and 65 screen lines per inch -- over 40 percent greater resolution than 300 dpi printers in its class. The printer also ships with Apple's full library of TrueType fonts -- 64 fonts in all -- giving the Apple Color Printer one of the largest and broadest offerings of any mainstream color printer.
 Versatile Paper Handling
 One of the most versatile color printers in terms of paper handling, the Apple Color Printer supports tabloid size (11x17, A3) -- especially important for customers such as engineering professionals who need to print large drawings -- as well as letter, A4, and legal size formats for general purpose use in the United States or international markets. A single paper tray holds all of the different sizes, eliminating the time and expense of handling multiple paper trays. And because it prints to transparencies, the Apple Color Printer is also an ideal solution for mainstream business users who want to produce color presentations straight from the desktop. Special paper is not required with the Apple Color Printer, however Apple recommends it when printing "best" quality documents. Plain bond paper is acceptable for many everyday documents incorporating images and non-overlapping solid color areas.
 The Apple Color Printer takes advantage of ColorSync, Apple's color matching software, and complements the capabilities of Apple's new Color OneScanner. Together, these products provide mainstream business and education customers with a complete color solution -- from getting sharp color images into the computer to printing them out in vivid color.
 System Requirements, Pricing and Availability
 The Apple Color Printer is compatible with any color-capable Macintosh system running System 7. For best performance, Apple recommends 4 megabytes (MB) of RAM or greater on the CPU. The Apple Color Printer will be available worldwide immediately. Its U.S. suggested retail price is $2,349. Pricing may vary outside the United States.
 NOTE: Apple, the Apple logo, Macintosh, and AppleTalk are registered trademarks; and ColorSync, OneScanner, GrayShare, QuickDraw, and TrueType are trademarks of Apple Computer Inc.
 -0- 1/6/93
 /CONTACT: Kate Paisley of Apple Computer, 408-974-5453/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

TM -- SJ003 -- 2047 01/06/93 08:18 EST
COPYRIGHT 1993 PR Newswire Association LLC
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 6, 1993
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