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APPLE ANNOUNCES THE POWERCD CD PLAYER; NEW PORTABLE THREE-IN-ONE CD-ROM DRIVE OFFERS PORTABILITY, PHOTO CD AND CD-AUDIO CAPABILITIES

 HANNOVER, Germany, March 24 /PRNewswire/ -- Apple Computer Inc. (NASDAQ-NMS: AAPL) today announced its plans for the first in a line of CD-ROM-based multimedia products from its Personal Interactive Electronics Division (PIE). PowerCD is a three-in-one CD player that enables users to play CD-ROM, Photo CD and audio compact discs. Apple expects the addition of PowerCD along with its existing AppleCD 300 to further promote CD-ROM technology and enhance its offerings for the Macintosh personal computer family.
 Available as an external device, the portable PowerCD drive offers three-in-one capabilities. The combination of PowerCDs multiple features will offer users access to Macintosh CD-ROM titles on their computer, full support for Kodak Photo CD formats and the ability to play audio CDs, when connected to a television or Macintosh computer. The new PowerCD player offers users a flexible portable device for accessing CD-ROM or Photo CD discs for business presentations, reference databases, photo archives, learning programs and entertainment. The PowerCD is light-weight and can be battery-operated, thus making it a perfect peripheral for mobile professionals.
 "Building on the positive response Apple has received from our CD-ROM offerings, the availability of PowerCD is great news for mobile business professionals, home computer users and the CD-ROM community. Users will have a light-weight, easy-to-use, portable CD-ROM solution that can access CD titles, view Photo CD images and play audio compact discs" said Gaston Bastiaens, vice president and general manager of Apple's PIE Division.
 PowerCD Capabilities
 PowerCD has a built-in SCSI port to enable users to connect their Macintosh desktop or PowerBook computer and use it as a CD-ROM drive.
 Viewing Photo CD Images on a Television or Macintosh Computer
 By connecting the PowerCD drive to a television, users can access photographic images stored on single and multisession Kodak Photo CD discs. By using the PowerCD remote control, customers will be able to zoom in, rotate, crop and view images in any order. A Photo CD image is a digitized version of a 35-mm photograph or negative that a user can also open and view on the Macintosh computer screen. With the PowerCD drive and a Macintosh-computer-running Apple QuickTime multimedia software, a user can easily access high-quality images, cut, copy and paste the images into documents, and edit them using Macintosh graphics applications.
 In addition to the Photo CD capabilities, PowerCD also supports the ISO/High Sierra file format and the CD Digital Audio Format (CD-DA). These formats allow CD title developers to integrate audio, text and graphics. Business professionals will be able to take Photo CD presentations and play them on a television for customers, customizing a presentation to suit the customer's needs by preprogramming a slide sequence.
 Playing Audio CDs
 The PowerCD player can be connected easily to a stereo system and headphones to play music compact discs for high-quality digital sound.
 Pricing, Availability and Distribution
 The PowerCD is scheduled to be available in the summer of 1993 through authorized Apple resellers. Pricing, availability and distribution will vary by country.
 The PowerCD drive is intended to include a remote control for Photo CD and CD playback, an AC adaptor and a CVBS cinch-style video cable to connect to a television.
 Headquartered in Cupertino, Calif., Apple is a leading supplier of computers to consumer, education, business and government markets worldwide. A recognized pioneer and innovator in the personal computer industry, Apple has been named first in customer satisfaction among business computer users in the United States for the past two years by J.D. Powers and Associates.
 NOTE: Apple, the Apple logo, and Macintosh are registered trademarks; AppleCD, QuickTime, PowerBook and PowerCD are trademarks of Apple Computer Inc. Kodak and Photo CD is a trademark of the Eastman Kodak Company.
 -0- 3/24/93
 /CONTACT: Tricia Chan of Apple Computer, 408-974-3886/
 (AAPL)


CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

GT -- SJ002 -- 8950 03/24/93 08:15 EST
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Date:Mar 24, 1993
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