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APPLE ANNOUNCES POWERPC UPGRADE CARD FOR MANY ENTRY MACINTOSH COMPUTERS

 CUPERTINO, Calif., Nov. 3 /PRNewswire/ -- Apple Computer, Inc. (Nasdaq-NM: AAPL) today announced it expects to begin shipping its PowerPC upgrade card for many of its currently-selling Macintosh entry- level business, education and consumer computers later this month.
 The affordable Macintosh Processor Upgrade card, which uses the PowerPC 601 microprocessor, underscores the company's commitment to make it easy for current Macintosh customers to upgrade to the exceptional speed and functionality of Power Macintosh systems. The PowerPC microprocessor, developed by Apple, IBM and Motorola, provides customers with significant price/performance gains, especially when compared with Intel's Pentium microprocessor.
 Apple plans to provide upgrades for its current line of entry level computers including the Macintosh Quadra 605, LC 575 and LC 475, and Performa 470 and Performa 570 series. The card also provides an easy upgrade for the recently announced Macintosh Quadra 630, LC 630 and Performa 630 series computers.
 Featuring a PowerPC 601 microprocessor running at either 50MHz or 66MHz (installing the upgrade doubles the speed of the computer's existing microprocessor), the upgrade card is expected to boost performance up to two to four times on existing Macintosh models when running applications optimized for Power Macintosh. Applications employing floating point functions, such as graphics programs, may enjoy a performance boost of up to 10 times. The 68040 microprocessor is retained as part of the upgrade, so customers can easily operate their computer using either 68040 or PowerPC native applications on their computers.
 "Virtually all of our current Macintosh systems being sold today now have an easy upgrade path to the future," said Ian Diery, executive vice president and general manager of Apple's Personal Computer Division. "Apple's goal is to make PowerPC technology accessible to the broadest number of customers possible, and make it easy for customers to make their move to increased performance when they are ready."
 Apple co-designed the Macintosh upgrade card with DayStar Digital, a leading manufacturer and distributor of microprocessor upgrades for Apple Macintosh computers. In addition, DayStar will provide their own version of the card under the name PowerCard 601.
 "DayStar is excited to be involved in bringing PowerPC technology to the entry level Macintosh market," said Andrew Lewis, president and chief executive officer of DayStar Digital. "The Apple Macintosh Processor Upgrade and the DayStar PowerCard 601 can upgrade roughly 2 million current Macintosh computers to PowerPC performance; and because the cards allow users to continue to use their 68040 processor, they provide an extra level of flexibility."
 The Macintosh Processor Upgrade is expected to have a U.S. Apple Price of $659. Apple expects to begin shipping the upgrade card by mid November, 1994 in the United States. Availability outside the U.S. will follow. Each Macintosh Processor Upgrade comes with System 7.5, as well as a PowerPC enhanced version of Claris Corporation's ClarisWorks.
 Apple and Third-Party Upgrade Options
 Apple currently ships a range of logic board and processor card upgrades based on the PowerPC 601 chip for the Macintosh Quadra 950, 900, 840AV, 800, 700, 660AV, 650 and 610 models; and the Macintosh Centris 660AV, and 650. The company continues to work on upgrades in conjunction with selected third-party developers to provide an array of options for customers to upgrade to PowerPC technology.
 Apple Computer, Inc., a recognized pioneer and innovator in the information industry, creates powerful solutions based on easy to use personal computers, servers, peripherals, software, online services, and personal digital assistants. Headquartered in Cupertino, Apple develops, manufactures, licenses and markets products, technologies and services for the business, education, consumer, scientific & engineering and government markets in over 140 countries.
 DayStar Digital, Inc., designs, builds and markets high technology products that increase the performance of the Apple Macintosh. The company's top quality design is backed by accessible and knowledgeable tech support and brings Mac users new levels of speed, performance and quality. DayStar Digital, Inc., is headquartered in Flowery Branch, Georgia.
 NOTE: Apple, the Apple logo, Macintosh, Macintosh Quadra, Performa, Centris and LC are registered trademarks; Mac and System 7 are trademarks of Apple Computer, Inc. PowerPC and PowerPC 601 are trademarks of International Business Machines Corporation, used under license therefrom. All other brand names mentioned are trademarks or registered trademarks of their respective holders.
 -0- 11/3/94
 /NOTE TO EDITORS: If you are interested in receiving Apple press releases by fax, call 800-AAPL FAX (1-800-227-5329) and enter I.D. number 6172./
 /CONTACT: Maureen O'Connell of Regis McKenna, 408-862-6689/
 (AAPL)


CO: Apple Computer Inc.; DayStar Digital Inc. ST: California, Georgia IN: CPR SU: PDT

TM -- SJ003 -- 1027 11/03/94 08:33 EST
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Publication:PR Newswire
Date:Nov 3, 1994
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