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APEX Interactive Achieves Qualified Vendor Status With GE Power Systems; GE Also Obtains Stock Warrants.


Business Editors

MILWAUKEE--(BUSINESS WIRE)--March 27, 2000

APEX apex (a´peks) pl. apexes, a´pices   [L.] tip; the pointed end of a conical part; the top of a body, organ, or part.ap´ical

apex of lung  the rounded upper extremity of either lung.
 Interactive, Inc. announced today that it has achieved qualified vendor status with GE Power Systems for e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers.  development and marketing. GE Power Systems also obtained warrants to purchase stock in Milwaukee-based APEX Interactive.

"We have been impressed im·press 1  
tr.v. im·pressed, im·press·ing, im·press·es
1. To affect strongly, often favorably:
 with the technical know-how know-how  
n.
The knowledge and skill required to do something correctly. See Synonyms at art1.


know-how
Noun

Informal the ability to do something that is difficult or technical
 at APEX Interactive but more importantly the company's insight into how we can apply e-commerce strategies within our various divisions," says Ed Steinike, manager electronic commerce, GE Energy Services. "We look forward to a mutually productive business relationship."

Joseph Wirtz, president of privately held APEX Interactive, says that working with GE is a significant boost for the three-year old company. "We have been one of the pioneers in the e-commerce field and achieving this status with GE Power Systems takes APEX Interactive to a new level," Wirtz says. "The benefits of the relationship go far beyond increased revenue."

What started as a project with GE Power Systems in August of 1999 is now expanding into Web marketing and development programs for other GE divisions and subsidiaries. APEX Interactive is already working with several of GE's divisions, including GE Medical Systems, also headquartered in the Milwaukee area.

"The GE relationship has been a significant driving force in our growth," Wirtz adds. "Since they became a client six months ago our business has doubled, and while our growth has been broad-based broad-based

Of or relating to an index or average that provides a good representation of the overall market. The S&P 500 and NYSE Composite are generally regarded as broad-based stock indexes, while the popular Dow Jones Industrial Average is biased
, certainly GE is a major factor."

GE Power Systems is focused on making its energy industry customers successful through broader use of e-business solutions. Working with qualified suppliers is one way GE Power Systems is accelerating the rate of e-business development.

GE Power Systems (www.gepower.com) is one of the 10 major businesses of General Electric Company USA and is one of the world's leading suppliers of power generation technology, services and energy management systems. The $10 billion GE business serves customers through a global network of offices and service centers, and has the largest installed base of power generation equipment in the energy industry. GE provides turnkey See turnkey system.  equipment, service and management solutions across several industries, including utility, independent power, oil and gas and industrial/commercial customers.

APEX Interactive Inc. (www.APEXinteractive.com) is a Web development and marketing company that applies advanced technology and marketing strategies to create, host, maintain and increase sales at e-commerce sites. The company is dedicated to providing results-oriented e-commerce, giving businesses throughout the world a competitive edge in effectively selling products and services on the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
. Since its founding in 1997, APEX Interactive has built hundreds of sites in a wide variety of industries. The company has offices in Milwaukee, Wis adv. 1. Certainly; really; indeed.
v. t. 1. To think; to suppose; to imagine; - used chiefly in the first person sing. present tense, I wis. See the Note under Ywis.
., Chicago, Ill., and has a business presence in Japan through its licensee licensee n. a person given a license by government or under private agreement. (See: license, licensor)


LICENSEE. One to whom a license has been given. 1 M. Q. & S. 699 n.
 APEX Japan, Inc. in which the company holds a significant equity position.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 27, 2000
Words:461
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