AP-AOL Games Poll Reveals Surprising Profile of Gamers; Urbanites Outplay Suburbanites Online, Men More Likely to Form Ongoing Friendships with Other Online Players, Solo-play Reigns Supreme among Women.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Online Gamers Twice As Likely To Spend $500 or More per Year on Gaming than Non-Online Gamers Who needs the bright lights and attractions of the big city. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the AP-AOL Games poll*, city dwellers who play video or computer games are more likely to play on the Internet than people who live in the suburbs. The poll found 52 percent of gamers in cities play games online, compared to 41 percent of gamers who live in the suburbs and 43 percent of gamers in rural areas. It's no surprise that more men than women (45% vs. 35%) play computer or video games See video game console. . However, a social aspect of their play is emerging. According to the AP-AOL Games poll, males are more likely to play computer or video games with other people (32% vs. 23%), while more women than men say they prefer to play computer or video game by themselves (69% vs. 59%). One-in-four men who play online have formed ongoing friendships or relationships from playing online games with strangers (24% vs. 13% of women). Despite the sluggish economy Sluggish Economy A state in the economy in which the growth is slow, flat or declining. The term can refer to the economy as a whole or a component of the economy, such as weak housing starts. and concerns over rising gas prices, the poll also revealed that online gamers are twice as likely to spend more than $500 or more per year on gaming than non-online gamers. Nearly one-in-five (17%) of online gamers spent more than $500 last year on items like game software, online charges, consoles and accessories, versus 7% of non-online gamers who spent that amount. A full 35% of online gamers spent at least $200 on gaming last year. Additional findings: --41% of all gamers play at least 3-4 hours a week, including 10% who play at least 10 hours a week. --Those who play online are more likely to be the most hardcore of gamers - 16% of online gamers play at least 10 hours a week, compared to 6% of those who don't play online. --14% of adults age 65 or older play at least 10 hours or more a week. --Online gamers prefer casual games (30%), strategy games (20%) and adventure/role-playing (15%). "The findings continue to affirm that gaming is a social experience that hits all spectrums of consumers - males, females, young and old," said Ralph Rivera, Vice President and General Manager, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Games. "At AOL, we are in the business to provide the best online experience for gamers of all types - whether they are interested in playing a casual game or wanting details about their favorite video game." * Methodology The Associated Press/AOL Games Poll was conducted by Ipsos Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. by telephone April 18-20 and April 24-27, 2006. Ipsos interviewed a representative national sample of 3,024 adults, including 1,046 who said they play games on a computer or electronic gaming console See video game console. . The margin of sampling error is +/- 2 percentage points for all adults, +/- 3 points for gamers; sampling error for subgroups may be higher. About AOL(R) Games Consistently ranked among the leading online gaming See gaming. sites, AOL Games (http://aol.com/games) offers more than 150 online games, exclusive demos of the hottest video games, comprehensive video games information including cheats, tips and reviews, and exclusive original video games programming. More than 11 million game fans visit the AOL Network for games each month*. About the Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. The Associated Press is the world's oldest and largest newsgathering news·gath·er·ing adj. Of, relating to, or involving the research and reportage of news: a worldwide newsgathering operation. news organization, providing content to more than 15,000 news outlets with a daily reach of 1 billion people around the world. Its multimedia services are distributed by satellite and the Internet to more than 120 nations. For more information, visit www.ap.org. *comScore Media Metrix, March 2006 |
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