AP Radio Network Taps Bankrate.com for Personal Finance Minute Audio Series.Business Editors NEW YORK--(BUSINESS WIRE)--March 10, 2003 The Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. Radio Network and Bankrate.com, the Internet's leading consumer banking marketplace, (Nasdaq:RATE), announced an agreement where AP Radio will air a series of consumer finance reports called The Personal Finance Minute, developed in conjunction with Bankrate.com, on AP's audio networks beginning March 17. "You can actually learn quite a bit in sixty seconds," stated Elisabeth DeMarse, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bankrate, Inc. "It's possible to educate and entertain in sixty seconds. We have created a fantastic product that not only advises consumers on what to do with their money, but shares anecdotes and factoids that actually make learning about money engaging. We are thrilled to be working with AP and look forward to a lasting relationship." The Personal Finance Minute is a daily 60-second audio feature, which will air on nearly 1,000 radio stations around the country and provide both programming and ad revenue opportunities for AP Radio Network affiliates. "We're delighted to add the expertise of Bankrate.com to the feature lineup of AP's Radio Network. The Personal Finance Minute will give our affiliates another top-flight feature to keep their listeners tuned in," said Brad Kalbfeld, deputy director and managing editor of AP Broadcast. "It gives listeners useful information they care about and will provide our affiliates another premium sponsorship opportunity. Helping the stations sound great and make money at the same time is what the AP Radio Network is all about." AP Radio Network provides newscasts, live updates, sportscasts, business reports, entertainment reports, prep and features plus a variety of actuality services. Topics to be discussed include issues like: Should I refinance... Get a new car loan... 15-year or 30-year loan... Personal debt issues... Personal savings concerns... Do I need a will?... To learn more about using the Bankrate Personal Finance Minute call AP at 800- 527-7234 or click here: http://www.apbroadcast.com/AP+Broadcast/Contact+Us/RRE.htm About Bankrate, Inc. Bankrate, Inc. (Nasdaq:RATE) owns and operates Bankrate.com, the Internet's leading consumer banking marketplace. Bankrate.com averages 4 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. per month, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. comScore Media Metrix, which ranks Bankrate.com first in unique visitors in the "Financial information and advice" category. Bankrate.com reviews more than 4,800 financial institutions in 173 markets in 50 states. Bankrate.com is a destination site of personal finance channels, including banking, investing, taxes and small business finance. It is the leading aggregator of over 100 financial products, including mortgages, credit cards, new and used auto loans, money market accounts and CDs, checking and ATM fees, home equity loans and online banking fees. Bankrate.com provides financial applications and information to a network of more than 80 partners including MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). (Nasdaq:MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ), Yahoo! (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ), America Online See AOL. (NYSE NYSE See: New York Stock Exchange :AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), and Smart Money. Bankrate.com's information is also distributed through more than 100 national and state publications. About The Associated Press The Associated Press is the leading provider of audio, video, facilities, text, audio, graphics, photos, and multimedia online content to broadcasters around the world. AP also is the premier provider of news production software technology. More than 5,000 television and radio stations and 1,000 U.S. media Web sites depend on AP for text stories, audio, video, graphics, and photo services for building their on-air and online products and services. AP offers coverage of news, sports, business news, political news, technology news, entertainment and weather. For more information go to APBROADCAST.COM |
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