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AOL to Include ESPN Content via Syndicated Video Player.


ESPN's First Online Video Syndication Agreement to Deliver Short-Form Sports Programming from ESPN.com to AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  Video and AOL Sports

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 & DULLES, Va. -- ESPN ESPN Entertainment and Sports Programming Network  and AOL announced that ESPN.com will make its short-form online video content accessible directly through AOL Video (http://video.aol.com), and AOL Sports (http://sports.aol.com/), marking the first time ESPN has syndicated its video content through an Internet portal. ESPN will offer highlights from games and major sporting events as well as video clips from ESPN original programming via an embedded ESPN video player. The ESPN channel page (http://video.aol.com/video-category/espn/112704) launched yesterday on AOL Video.

"ESPN.com video is second to none, and we are excited by the expanded reach afforded us through this syndication agreement," said Matt Murphy Matt Murphy can refer to:
  • Matt Murphy (blues guitarist), an American musician
  • Matt Murphy (Canadian musician)
  • Matt Murphy (politician), an Illinois State Senator
  • Matt Murphy (football player), an American football player
, Senior Vice President, Digital Video Distribution at ESPN. "Working with AOL allows us to offer new benefits to fans and advertisers--viewers can now access the programming they want, whether they are on ESPN.com or AOL's portal, while our advertisers benefit from a larger online video audience than ever before. The potential is tremendous and we hope fans will be seeing more syndicated video from ESPN.com in the future."

"We are very pleased that ESPN has chosen to collaborate with AOL Video in the rapidly evolving world of online content distribution," said Kevin Conroy Kevin Conroy (born November 30 1955) is an American actor of stage, screen, and voice, perhaps best known for his portrayal of DC Comics superhero Batman in numerous animated series and features that comprised the DC animated universe. , Executive Vice President, AOL. "ESPN is joining an impressive roster of partners on AOL Video that includes all four major networks and a myriad of cable channels. This agreement further demonstrates our on-going commitment to providing consumers with easy access to the best and most relevant video content on the Web."

Content available through ESPN's embedded video player on AOL includes SportsCenter Right Now, a twice-daily capsule of top sports stories, highlights and breaking news; clips from ESPN programs such as Mike and Mike in the Morning Mike and Mike in the Morning is a sports talk radio show hosted by Mike Golic and Mike Greenberg (aka "Greeny") and broadcast on ESPN Radio from 6:00 am ET to 10:00 am ET, Monday through Friday. , Pardon the Interruption Pardon the Interruption (abbreviated PTI) is a sports television show that airs weekdays on various ESPN TV channels, TSN, XM and Sirius satellite radio services, and as a downloadable podcast.  and Around the Horn; and breaking news and game clips from major professional and college teams and sporting events. The multi-sport video player will also offer links to ESPN.com content related to the video topics.

Users can access the ESPN content through AOL Video's channel tab located on the homepage. In addition, ESPN's videos will easily be found through AOL's video search which is powered by leading video search engine A video search engine is a web-based search engine which crawls the web for video content. Some video search engines parse externally hosted content while others allow content to be uploaded and hosted on their own servers. , Truveo.

Already, ESPN Video is among the most popular online. In 2007, fans viewed ESPN.com videos more than 1.2 billion times, a 54 percent increase over 2006. Fans, on average, viewed more than 105 million videos per month for the year (growing to an average of more than 127 million for Sept. - Dec.). Further, ESPN.com solidified its leadership position within the online sports video space, a fact reflected in a recent Horowitz Associates report. According to the report, ESPN.com was named most often (unaided) by those surveyed as the site they go to for sports video (with nearly four times greater unaided response than any other site named). The report also found that sports is among the most popular overall segments for online video - with one in five high speed Internet users watching sports video weekly. (Source: Horowitz Associates, Broadband Content and Services, Dec. 2007)

About ESPN

ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU), ESPN and ESPN2 HD simulcast services, ESPN Regional Television, ESPN International (34 networks, syndication, radio, web sites), ESPN Radio, ESPN.com, ESPN The Magazine ESPN The Magazine is a bi-weekly sports magazine published by the ESPN sports network in New Britain, CT in the United States. The first issue was published on March 11, 1998. , ESPN Enterprises, ESPN PPV, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN360.com (Broadband), ESPN Mobile Properties, ESPN on Demand and ESPN Interactive. Based in Bristol, Ct., ESPN is 80 percent owned by ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

About AOL

AOL[R] is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary majority-owned subsidiary

A firm in which more than 50% of outstanding voting stock is owned by the parent company.
 of Time Warner Inc., AOL LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.
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Publication:Business Wire
Date:Apr 8, 2008
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