AOL online for NYC HQ.The company famous for the slogan "You've got mail The audio announcement heard millions of times per day by AOL users. The voice was recorded by Elwood "El" Edwards in 1989 at the suggestion of his wife Karen, who worked in customer service for Quantum Computer Services (before Quantum became AOL). " is changing zip codes. AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. announced the relocation of its headquarters from Dulles, Va. to New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The news comes at the heels of the company's plans to launch a new online advertising network. The new digs, 770 Broadway, are in a 15-story Greenwich Village building owned by Vornado Realty Trust Vornado Realty Trust (NYSE: VNO) is a New York based real estate investment trust. It is the inheritor of real estate formerly controlled by companies including Two Guys and Alexander's. . AOL will occupy the fourth and fifth floors, totaling 152,000 s/f of space. AOL will house its senior management there beginning next spring. Though they'll retain offices in Dulles and Mountain View, Calif., the lease enables AOL to staff its advertising and programming operations in New York. "New York City is the center of advertising, so it makes perfect sense to locate our corporate headquarters here," said Randy Falco, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AOL. "With the increasing fragmentation of online audiences, the best way to serve advertisers is to enable them to harness massive advertising networks that reach across the entire Internet, not just our AOL Web sites." The network, called Platform A, will incorporate three recent AOL acquisitions: ADTECH ADTECH Advanced Technology ADTECH Advanced Decoy Technology , a global ad serving platform; Third Screen Media, a mobile phone/network company; and Tacoda, a behavioral online advertising agency. According to AOL, Platform A already has the ability of reaching more than 90% of the domestic online market. The changes represent strides AOL is taking to expand its advertising influence in a global market. They plan to build this expansion on four key goals: creation of a world-leading display advertising network, products/program leadership on the Web, rapid international growth, and right-sizing the company's cost structure. The 15-year lease runs through 2022. Martin Homer, of The Staubach Company, represented AOL. |
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