AOL and GolfServ Expand Alliance Agreement; New Deal Gives GolfServ Placement on AOL Sports Channel, Makes GolfServ Premier Provider of Handicap-Tracking Services on AOL.Business/High-Tech Editors CHICAGO--(BUSINESS WIRE)--Jan. 31, 2001 GolfServ Online, Inc., a provider of syndicated golf-related online content and services, announced today that it has renewed and expanded its agreement with America Online See AOL. , Inc., the world's leading interactive services company. Under the terms of the agreement, GolfServ will continue to produce the popular AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. PersonalGolf Guide (AOL Keyword: GolfServ) and will become the premier provider of online golf handicap-tracking tools for AOL members. Golf-loving AOL members who visit the AOL Sports Channel Sports channels are television specialty channels (usually available exclusively through cable and satellite) broadcast sporting events, usually live, and when not broadcasting events, sports news and other related programming. will be able to register for free to use GolfServ's GameTrack online handicap-tracking tool. Highlighted in Forbes Magazine's "Best of the Web" issue, GolfServ's GameTrack has also proven extremely popular with golfers; to date GolfServ members have entered over 550,000 rounds. In addition, golfers on AOL will have access to a free, comprehensive suite of golf content and services that allows them to find detailed information on golf courses worldwide, book tee times online at participating golf clubs, obtain private lessons from the world's leading golf professionals and much more. "The reach of America Online is unsurpassed," said Michael Lazerow Please see the relevant discussion on the . , GolfServ's chief executive officer. "This deal gives GolfServ significant exposure to more than 26 million AOL users and further solidifies GolfServ's dominant position of the leading syndicator of golf content and services." Under the terms of the AOL agreement, GolfServ receives placement throughout several areas of the AOL Sports Channel, including an anchor tenancy A situation that arises when one individual conveys real property to another individual by way of a lease. The relation of an individual to the land he or she holds that designates the extent of that person's estate in real property. on AOL's Sports Channel Golf Page. Since launching the AOL Personal Golf Guide on the AOL service in February 2000, GolfServ's membership base has more than doubled, increasing 125 percent to 260,000 registered users. About GolfServ Online, Inc. GolfServ helps Websites attract golfers and keep them returning frequently. By providing a network of 250 leading sites with personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , fully branded golf content and services, GolfServ enables web sites to enhance advertising, sponsorship and electronic commerce opportunities in an extremely sought-after demographic market -- golfers. GolfServ's core product empowers golfers to track their handicap and playing performance, schedule tee-times online, find detailed information on over 19,000 golf courses worldwide, obtain private lessons from the world's leading golf authorities and much more. Founded in 1998, GolfServ is based in Chicago and is funded by the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Co., Comdisco Ventures and angel investors An individual who invests his or her own money in a private company, which is typically a startup. An angel investor is not an employee or member of a bank, venture capital firm or other financial institution that normally makes such investments. . |
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