AOL and GMC -- Along with Time Warner Global Media Group -- Partner on Three Lifestyle Video Series.Celebrity Chef In its strictest sense, a celebrity chef is a someone who has become well-known for his/her cooking. The first historical personality that fits this description is Martino da Como but in practical terms the term grew in popularity during the 1990s. Tyler Florence Tyler Florence (born Kevin Tyler Florence [1] on March 3, 1971) is a chef and television star of several Food Network shows. He graduated from the College of Culinary Arts at the Charleston, South Carolina, campus of Johnson & Wales University in 1991. , Entertaining Experts Michele Adams and Gia Russo & Home Improvement Authority Eric Stromer Share Professional Trade Secrets Series to Showcase GMC GMC See: Guaranteed Mortgage Certificate Vehicle Integration into Content DULLES, Va. -- AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. and Time Warner Global Media Group have joined forces with GMC to launch three new video programming series on AOL, featuring cooking, home entertaining and home improvement workshops with leading lifestyle experts. The series includes "Cooking with Tyler Florence," "Home Entertaining with Michele and Gia" and "Home Improvement with Eric Stromer." All three programs debut today on AOL's Living Channel (http://living.aol.com). Available free and on demand, the three series will offer AOL visitors a total of 78 unique three- to five-minute online video episodes. And each video will be distilled into smaller, more portable components, including step-by-step photo galleries, audio podcasts, printable instructions, and send-to-phone capabilities. In addition, the series will include 20 custom, sidebar GMC-branded "Trade Secrets" videos, spotlighting quick tips from these experts. The "Trade Secrets" segments echo GMC's "Professional Grade" branding campaign, aligning professional tricks and insights from lifestyle gurus with the company's message. Under the GMC partnership, each of the series will incorporate one of the company's vehicles in action, including the GMC Yukon The GMC Yukon refers to the basic platform used in both long and short versions of the car. Its main articles are here:
"Partnering with AOL provides us with the perfect opportunity to interact with our target consumer in a new way through innovative programming at an interactive level," said Mary Kubitskey, GMC advertising manager. "And, these series enable us to showcase our GMC vehicles as the secret ingredient A secret ingredient is a component of a product that is closely guarded from public disclosure for competitive advantage. Sometimes the ingredient makes a noticeable difference in the way a product performs, looks or tastes; other times it is used for advertising puffery. for cookouts and parties, as well as a handy tool for transporting home improvement supplies." "We are proud to align with GMC and our celebrity talent to add new content to the AOL Living programming area," said Kathy Kayse, Executive Vice President, Sales/Partnership Alliances, AOL. "These series are designed to actively engage AOL's core audience - while delivering the ideal platform for GMC to reach targeted consumers." Highlights for each AOL/GMC broadband series include: 'Cooking with Tyler Florence' Starring celebrity chef Tyler Florence, author of the cookbook Tyler's Ultimate, AOL's 'Cooking with Tyler Florence' series (http://cooking.aol.com/tyler-florence) invites both gourmands and cooking novices to follow along from their computers as Tyler demonstrates in step-by-step fashion how to prepare his AOL-exclusive recipes such as Pomegranate pomegranate (pŏm`grănĭt, pŏm`ə–), handsome deciduous and somewhat thorny large shrub or small tree (Punica granatum Rosemary Roasted Turkey. To complete the meal, Internet users will also find Tyler's suggested side dishes such as Creamy Horseradish horseradish Hardy perennial plant (Armoracia lapathifolia) of the mustard family, native to Mediterranean lands and grown throughout the temperate zones. Its hotly pungent, fleshy root is used as a condiment and is traditionally considered medicinal. Mashed Potatoes and dessert recipes like Pumpkin Flan to accompany each main course. In addition to accessing regularly updated how-to cooking videos and easy-to-print recipes, visitors to the 'Cooking with Tyler Florence' site can also read Tyler's blog entries and consult AOL Food's Weekly Menu Planner for additional recipe ideas. Through AOL UnCut Video, cooking enthusiasts can even upload videos of themselves preparing signature dishes from their home kitchens. 'Home Entertaining with Michele and Gia' Dynamic duo Michele Adams and Gia Russo, also known as The MiGi Girls from their Fine Living Network show The Art of the Party and their multiple lifestyle books, such as At Home with Friends, bring their entertaining expertise online to help Internet users plan and throw the ultimate party that will delight guests. With their new AOL show (http://stylelist.com/home-entertaining), Michele and Gia illustrate different party themes ranging from Halloween and tree trimming holiday ideas to Super Bowl soirees and baby showers. Accompanying each party theme segment are brief 'Trade Secret' videos where the duo share such tips as choosing the perfect centerpiece or personalizing invitations and decorations. 'Home Improvement with Eric Stromer' In the new 'Home Improvement' video series, handyman Eric Stromer, host of HGTV's Over Your Head and author of the book Do-It-Yourself Family, helps viewers conquer their fears and tackle those home repair projects themselves. Rather than hire an expensive contractor or repairman re·pair·man n. A man whose occupation is making repairs. Noun 1. repairman - a skilled worker whose job is to repair things maintenance man, service man , Internet users can tune into Eric's video segments, available on AOL (http://diy.aol.com/home-improvement) for indoor projects like replacing old floors, hanging wallpaper and refinishing Refinishing in woodworking and decorative arts means fixing or redoing the finishing paint, varnish or other top coating of an object, from resanding to new paint and new varnish. The artisan or restorer is traditionally aiming for an improved or restored and renewed finish. furniture, as well as outdoor projects like eco friendly landscaping. In Eric's 'Trade Secrets' videos he addresses commonly asked questions such as how to sandpaper sandpaper, abrasive originally made by gluing grains of sand to heavy paper sheets. Today sandpaper is made primarily with quartz, aluminum oxide, or silicon carbide grains, and is graded according to the size of the grains. and or common home repairs like caulking caulk·ing n. A usually impermeable substance used for caulking. Also called caulking compound. Noun 1. caulking - a waterproof filler and sealant that is used in building and repair to make watertight caulk a sink or shower. About GMC GMC is a division of General Motors Corp. The division markets the Acadia crossover SUV, Sierra full-size pickup, Yukon family of full-size SUVs, Envoy mid-size utility, Canyon mid-size pickup and Savana full-size van. GMC's lineup of Professional Grade trucks delivers outstanding capabilities that exceed customers' expectations with unique features and design elements. More information on GMC and its products can be found at www.gmc.com. About AOL AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs the country's largest Internet access business, and provides a full set of advertising solutions. A majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Time Warner Inc., AOL LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com. About Time Warner Global Media Group A catalyst for collaboration across the company, the Global Media Group creates idea-driven programs for leading marketing partners by capitalizing on Time Warner's wealth of content, media platforms, consumer relationships and marketing infrastructure worldwide. |
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