AOL Time Warner and WorldCom, Inc. Announce Cross Platform Marketing Alliance.Business Editors NEW YORK & CLINTON, Miss.--(BUSINESS WIRE)--July 18, 2001 MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. Group and Other WorldCom Brands To Advertise Across Multiple Time Inc. Turner and America Online Brands Pact Builds On Existing America Online-WorldCom Relationship AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner (NYSE NYSE See: New York Stock Exchange : AOL) and WorldCom, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : WCOM WCOM MCI/Worldcom (stock symbol) WCOM Windows Component Object Model WCOM Wireless Communication ) today announced that they have entered into a strategic marketing alliance to promote multiple WorldCom brands across a wide variety of AOL Time Warner media assets. This alliance greatly expands longtime strategic relationships that WorldCom has held with several AOL Time Warner divisions including America Online Inc., for network services and marketing and Turner Broadcasting and Time Inc. for advertising, and marks the advertising debut of the MCI Group following the issuance of the MCI Group tracking stock on June 8, 2001. Under the terms of the multi-year, multi-million dollar agreement, WorldCom, Inc. will advertise several of its popular, industry-leading business and consumer brands, including the MCI consumer long-distance brand across multiple AOL Time Warner media brands, including Time Inc. publications, Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , and the Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. , including The WB Television Network. Consumers can expect to see WorldCom products and services featured in print through Time Inc. magazines including ENTERTAINMENT WEEKLY, PEOPLE, TIME, and SPORTS ILLUSTRATED; online on certain America Online interactive brands such as MapQuest, Digital City, ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , and Spinner, as well as FORTUNE.com and InStyle.com; and across a variety of Time Warner Cable service areas. Myer Berlow, President of Worldwide Interactive Marketing at America Online, Inc., said, "WorldCom is a valued strategic partner to a number of AOL Time Warner divisions, and we're pleased to expand those relationships by offering WorldCom the kind of total marketing solution found only through our variety of unmatched online, print and network brands. Both our companies place emphasis on offering consumers the best possible value, and by pairing our range of media assets with WorldCom's calling services, we're delivering on that concept." About WorldCom WorldCom (NASDAQ: WCOM) is the preeminent global communications company for the digital generation, operating in more than 65 countries with 2000 revenues of approximately $39 billion. WorldCom provides the innovative technologies and services that are the foundation for business in the 21st century. For more information go to http://www.worldcom.com. About AOL Time Warner AOL Time Warner (NYSE:AOL) is the world's first Internet-powered media and communications company, whose industry-leading businesses include interactive services, cable systems, publishing, music, networks and filmed entertainment. |
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