AOL Time Warner and Unilever Announce Multi-Year, Multi-Million Dollar Cross-Platform Advertising Alliance.

Business Editors/Hi-Tech Writers

NEW YORK--(BUSINESS WIRE)--Jan. 9, 2002

Unilever Brands Will Be Promoted Across Wide Range of AOL Time Warner

Online, On-Air and Print Media, Expanding Companies' Relationship

AOL Time Warner (NYSE:AOL) and Unilever (NYSE: UN, UL), the world's largest advertiser, today announced a multi-million dollar enhanced cross-platform advertising and marketing partnership under which AOL Time Warner will bring Unilever's wide array of leading consumer product brands to millions of consumers through innovative marketing campaigns across AOL Time Warner's broad range of online, on-air and print media.

AOL Time Warner and its Global Marketing Solutions group will work closely with Unilever to deliver total marketing solutions that match the strength of AOL Time Warner's broad range of online, on-air and print media with Unilever's family of popular consumer brands. The companies will use various America Online interactive brands, Turner Broadcasting System properties, including TBS, TNT, and The WB Television Network, and Time Inc. print titles, to reach consumers with a variety of cross platform marketing programs. Unilever's products include major leading consumer brands such as Slim*Fast, Ragu, Skippy, Good Humor, Breyers, Dove, Wisk, Pond's, Vaseline, and Snuggle.

Today's agreement comprises four key elements: cross-platform consumer advertising programs; developing consumer relationship marketing campaigns using AOL Time Warner's custom publishing capabilities; information-sharing on emerging technology and media platforms; and the establishment of a multi-disciplinary team to drive new business growth opportunities across platforms. The companies have also begun to develop international marketing opportunities applying a similar strategic framework.

Charles Strauss, President and CEO of Unilever United States, said: "This is a groundbreaking agreement that goes beyond simply agreeing to a traditional multi-platform media deal. Our two companies will work together, both in the U.S. and in Europe, on customizing brand growth and marketing strategies to drive our leading brands. Together, we have the knowledge and opportunity to drive our businesses to further growth."

Bob Pittman, Co-COO of AOL Time Warner said, "By working across our company through our Global Marketing Solutions team, Unilever will be able to take their divisional relationships across AOL Time Warner to the next level and reach more consumers more efficiently than ever before. The combination of Unilever, a leading consumer packaged goods company, and AOL Time Warner, which offers advertisers truly customized and integrated marketing solutions across our broad range of online and offline media brands, will help Unilever build and enhance their relationships with their customers in new and innovative ways."

The companies have already successfully developed divisional advertising programs for Snuggle, Dove and Unilever Bestfoods' multi-brand effort for Hunger Free America, which included Ragu, Lipton and Hellmann's. In addition, Unilever and America Online pioneered the first major online alliance for a leading consumer products company in 1998. For the consumer relationship marketing programs and custom publishing projects AOL Time Warner and Unilever will examine opportunities for targeted content marketing.

Both companies will commit to sharing knowledge in the areas of platform innovation to shape future technology and standards. For Unilever this will include its Digital Futures Laboratory, located in Englewood Cliffs, NJ, which is proactively shaping mobile and in-home technology solutions for consumers.

About AOL Time Warner

AOL Time Warner (NYSE:AOL) is the world's first Internet-powered media and communications company, whose industry-leading businesses include interactive services, cable systems, publishing, music, networks and filmed entertainment.

UNILEVER BACKGROUND: Unilever (UN, UL) is one of the world's largest consumer products companies with annual sales of approximately $46 billion in 2000. It produces and markets a wide range of foods and home and personal care products. Unilever products are on sale in 150 countries around the globe. The company employs approximately 295,000 people.

In the United States, Unilever sales were approximately $11 billion in 2000, with 28,000 people in 80 offices and manufacturing sites in 26 states.

In the U.S. the business comprises:

Foods: Lipton, Hellmann's, Ragu, Country Crock, Skippy, Good Humor, Breyers, Ben & Jerry's, Slim*Fast, Wish-Bone, Lawry's, "I Can't Believe It's Not Butter!" and Bertolli.

Home and Personal Care: Dove, Suave, Wisk, "all", Surf, Snuggle, Sunlight, Lever 2000, Caress, Degree, Pond's, Vaseline, Q-tips, Mentadent, Finesse, Salon Selectives, ThermaSilk and Calvin Klein, Nautica and Lagerfeld cosmetic and fragrance products.