AOL Time Warner and Kellogg USA Announce Strategic Cross-Platform Marketing Alliance.Business Editors/Hi-Tech Writers NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and BATTLE CREEK Battle Creek, city (1990 pop. 53,540), Calhoun co., S Mich., at the confluence of the Kalamazoo and Battle Creek rivers; settled 1831, inc. as a city 1859. It is an agricultural trade center known for its cereals. , Mich.--(BUSINESS WIRE)--Oct. 31, 2001 Kellogg's and Keebler Products Featured Across AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner Online and On-Air Brands AOL Time Warner and Kellogg USA today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. announced a strategic cross-platform marketing alliance that will feature a number of Kellogg's(R) and Keebler products across AOL Time Warner's portfolio of online and on-air brands. The agreement was negotiated in conjunction with Starcom North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , media agency of record for Kellogg and Keebler. Through this new agreement with AOL Time Warner, Kellogg - the world's leading producer of cereal and convenience foods - can efficiently and effectively extend its reach to a wide spectrum of consumers through an integrated cross-media marketing solution. As part of the multi-year agreement several of Kellogg's leading brands, like Frosted Flakes “Frosties” redirects here. For the cola-flavored hard candy, see Frosties (candy). Frosted Flakes (North American countries) or Frosties (UK, Commonwealth of Nations and EU countries) is a cereal similar to Corn Flakes from Kellogg's, but coated with (R) cereal, Pop-Tarts(R) toaster pastries, Cheez-It(R) crackers and Fudge Shoppe(R) cookies, will be featured across the Cartoon Network (both domestic and international), The WB!, TBS, TNT TNT: see trinitrotoluene. TNT in full trinitrotoluene Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene. , CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. Headline News, Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . syndication and the America Online family of interactive brands. Bob Pittman, Co-COO of AOL Time Warner said, "This agreement demonstrates how AOL Time Warner's Advertising Council can work together to craft advertising solutions that meet individual partners' unique needs by drawing on the strengths of various divisions - in this case Turner Broadcasting, Warner Bros. and America Online." "This agreement enables us to strategically reach consumers across multiple media platforms with a great mix of on-air and online marketing," Jeff Montie, President of Kellogg USA's Morning Food Division. "It's great to see companies come together and collectively leverage their assets to create cross-media marketing programs," said David B. Vermylen, president and chief executive officer of Keebler. In July, Kellogg USA teamed up with the Cartoon Network(TM) to build on the success of Kellogg's Powerpuff Girls cereal and Pop-Tarts(R) toaster pastries introductions earlier in the year with a promotion tied to Cartoon Network's Big Pick programming event. Kellogg introduced exciting new themed food products, as well as had inserts and mail-in offers on more than 40 million packages of breakfast and convenience foods. As part of the promotion, kids had a chance to go to www.bigpickbreakfast.com and vote for their favorite version of eight concept cereals, each corresponding to an original Cartoon Cartoon show. About AOL Time Warner Inc. AOL Time Warner (NYSE NYSE See: New York Stock Exchange :AOL) is the world's first Internet-powered media and communications company, whose industry-leading businesses include interactive services, cable systems, publishing, music, TV networks and filmed entertainment. About Kellogg Company With projected annual sales of more than $9 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust, and Kashi. Kellogg products are manufactured in 19 countries and marketed in more than 160 countries around the world. For more information, visit Kellogg's web site at www.kelloggs.com. About Starcom MediaVest Group Named "Media Agency of the Year" by Ad Age Global and Ad Age, as well as Adweek's first-ever "Media Network of the Year" in 2000, Starcom MediaVest Group (SMG SMG - Screen Management Guidelines. A VMS package of run-time library routines providing windows on DEC VT100 terminals. ) is the media services holding company of Bcom3 Group, Inc. SMG now ranks among the world's leading media resources services groups with billings of $16.5 billion in 2000. Its global staff of nearly 2,500 media professionals delivers brand-building results for some of the world's leading advertisers. |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion