AOL Time Warner and Chrysler Group Announce Innovative Cross-Platform 'Home for the Holidays' Marketing Campaign.Business Editors NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & AUBURN HILLS, Mich.--(BUSINESS WIRE)--Nov. 8, 2001 Initiative To Feature Chrysler, Jeep and Dodge Products and Programs Through Exclusive Integrated Promotion Across AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner's Wide Range of Online, Print and Television Properties Campaign Offers American Families a Seven Year / 100,000 Mile Drivetrain Warranty AOL Time Warner and Chrysler Group today announced that AOL Time Warner will be the exclusive integrated marketing partner for the automotive company's cross-platform "Home for the Holidays" program. "Home for the Holidays" offers consumers a seven year / 100,000 mile drivetrain warranty on all 2001 and 2002 model Chrysler, Jeep(R) and Dodge vehicles purchased between November 1 and December 31. The program will celebrate the American family through an Internet powered, integrated campaign across AOL Time Warner's unparalleled online, print and television brands. America Online See AOL. will create and host an interactive "Home for the Holidays" experience via a Web site that will serve as the center-point for the campaign. Consumers can easily find information on Chrysler Group products and programs; participate in a "You've Got Pictures"(SM) contest; send personalized e-greetings to friends and family; and get the best driving directions from AOL's MapQuest(TM) while planning their holiday trips. Time Inc. will feature several "Home for the Holidays" advertisements through special pages in ENTERTAINMENT WEEKLY, FORTUNE, PEOPLE, SPORTS ILLUSTRATED Sports Illustrated is the largest weekly American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. and TIME that promote Chrysler, Jeep and Dodge products and highlight the American family and the joys of connecting with loved ones loved ones npl → seres mpl queridos loved ones npl → proches mpl et amis chers loved ones love npl during the holiday season. Turner Broadcasting System Turner Broadcasting System, Inc. (often abbreviated TBS Networks or TBS, inc.) is the company managing the collection of cable networks and properties started by Robert Edward "Ted" Turner from the mid-1970s to the late-1990s. will feature Chrysler Group through their sponsorship of the "Thanksgiving Day Movie Marathon" on TNT TNT: see trinitrotoluene. TNT in full trinitrotoluene Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene. that will include popular films like A League of Their Own, Sleepless in Seattle and Rush Hour. DaimlerChrysler will also be a sponsor of TNT's annual 24 hour showing of A Christmas Story. In addition the "Home for the Holidays" theme will appear in "Holiday Snapshot" vignettes on CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. and CNN Headline News that offer tips on holiday travel, volunteering and family traditions. Myer Berlow, President of Global Marketing Solutions at AOL Time Warner said, "We're pleased to expand our longstanding relationship with Chrysler Group through this integrated campaign. AOL Time Warner's Global Marketing Solutions group is dedicated to providing our partners with the marketing solutions they need to reach the broadest range of consumers. By leveraging the combined strengths of our online, print and television brands, we're able to inform consumers of this great value and also provide the kind of integrated marketing solution that Chrysler Group can't find anywhere else." Jeff Bell, Chrysler Group Vice President Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , said, "Because of the very unique environment we live in, Americans are attuned at·tune tr.v. at·tuned, at·tun·ing, at·tunes 1. To bring into a harmonious or responsive relationship: an industry that is not attuned to market demands. 2. to safety, security and a return to their roots as never before. That translates into a desire by many people to travel by car this holiday season. Our 'Home for the Holidays' program is designed to give our customers peace of mind during their time on the road. And AOL Time Warner provided us with a quick, creative and highly integrated way to get our message out during what is a very important time for all Americans." Today's agreement builds on successful advertising relationships that DaimlerChrysler has held with Time Inc. and the Turner Broadcasting System as well as last year's initiative with America Online to provide the AOL service to DaimlerChrysler employees. About AOL Time Warner AOL Time Warner (NYSE NYSE See: New York Stock Exchange :AOL) is the world's first Internet-powered media and communications company, whose industry-leading businesses include interactive services, cable systems, publishing, music, TV networks and filmed entertainment. |
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