AOL Time Warner Creates Global Marketing Solutions Group to Drive Growth of Cross-Brand Advertising and Marketing Initatives.Business Editors/Hi-Tech Writers NEW YORK--(BUSINESS WIRE)--Aug. 17, 2001 Myer Berlow Named President; Group Will Accelerate Momentum of Company's Advertising Council Solutions for Partners Worldwide Robert Robert, Henry Martyn 1837-1923. American army engineer and parliamentary authority. He designed the defenses for Washington, D.C., during the Civil War and later wrote Robert's Rules of Order (1876). Noun 1. Friedman Fried·man , Milton Born 1912. American economist. He won a 1976 Nobel Prize for his theories of monetary control and governmental nonintervention in the economy. Noun 1. Appointed President of America Online See AOL. Interactive Marketing AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner today announced that it has created the AOL Time Warner Global Marketing Solutions group and named Myer Berlow as its President. Global Marketing Solutions will drive the development and roll-out of the company-wide Advertising Council's cross-platform (software, hardware) cross-platform - A term that describes a language, software application or hardware device that works on more than one system platform (e.g. Unix, Microsoft Windows, Macintosh). E.g. Netscape Navigator, Java. advertising and marketing initiatives to benefit partners worldwide. Global Marketing Solutions, at the direction of the Company's Advertising Council, will create total marketing solutions for advertising partners that take full advantage of all of AOL Time Warner's brands. It will also provide support for each division's cross-brand initiatives for its existing and new media partners. Bob Pittman, America Online's Co-Chief Operating Officer, AOL Time Warner, said: "Cross-platform advertising and marketing initiatives will increasingly become a key driver of the Company's future growth. We have had great success to date and will continue that success moving forward. The Global Marketing Solutions group highlights our intense focus on transforming the way advertisers and marketers reach consumers through innovative cross-platform solutions that leverage all of our unmatched media resources. By working at the direction of the Advertising Council, Myer and Global Marketing Solutions will provide the mechanism to pull together all of the Company's assets to benefit our partners." The Global Marketing Solutions group will accelerate the momentum of AOL Time Warner's Advertising Council to coordinate these total marketing solutions. Representing the marketing and advertising sales teams across the Company, the Council ensures top-tier planning and coordination across the core divisions to deliver the audiences each partner wants among the Company's more than 135 million paying subscribers and millions more of consumers globally. These solutions include options ranging from technology development and special print features to online promotions and television sponsorships. To date, the Company has provided total marketing solutions to nearly 20 partners, in almost every case extending an advertising agreement with one division to multiple divisions. These partners include:
-- eBay -- Samsung
-- Royal Philips Electronics -- Swatch Group
-- Bank of America -- Wrangler
-- Nortel -- Cendant
-- Compaq -- Qwest
-- WorldCom -- Kinko's
-- Oxygen Media -- Princess Cruises.
Mr. Berlow said: "No other company can provide marketers and advertisers with our incredible range of industry-leading assets. I am very excited about the potential of Global Marketing Solutions to make it easier than ever for our partners to benefit from our unmatched cross-platform opportunities. Among the Company-wide assets available to our partners are media, licensing, product placement, site sponsorship, point-of-purchase and operations on new technology platforms. Since our merger, we've seen tremendous interest in what we have to offer from both partners and agencies, and we look forward to meeting their needs." The Company also announced that Julie Kantrowitz will become Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. for the AOL Time Warner Global Marketing Solutions group. Ms. Kantrowitz was previously Executive Vice President for Media Sales at Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Domestic Television. Robert Friedman to Become President, AOL Interactive Marketing America Online also announced today that Robert Friedman will become President of America Online Interactive Marketing. In this position, Mr. Friedman will oversee America Online's Interactive Marketing division, with the responsibility to grow the company's advertising and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. revenue, develop strategies to help advertisers and marketers make the most of the online medium's potential to transform their businesses and ensure that the Company provides the best possible service and value to its partners. Mr. Friedman will report to Barry Schuler Barry Martin Schuler (born September 7, 1953 in Jersey City, New Jersey) is American Internet pioneer, perhaps best known for making the Internet easy to use consumers while working for America Online for seven years, and being the CEO for three years. and will represent AOL on the Advertising Council. Barry Schuler, America Online's Chairman and Chief Executive Officer, said: "America Online is the world leader in interactive marketing and advertising, and it is a key driver of our growth momentum. With his experience and expertise, Bob is ideally positioned to extend our company's impressive record of success. Under Bob's leadership, we anticipate that Interactive Marketing will pioneer new interactive marketing initiatives and drive new value for our partners." Mr. Friedman said: "I look forward to working with the America Online Interactive Marketing team to take their success to the next level. With the advent of broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). and other advanced services, we are committed to providing our partners even more powerful and creative interactive marketing platforms. At the same time, we will coordinate closely with the Advertising Council and the Global Marketing Solutions group to deliver the critical online component of our transformational total marketing solutions." About Myer Berlow As America Online's President for Worldwide Interactive Marketing, Mr. Berlow oversaw o·ver·saw v. Past tense of oversee. account services, operations, and the No.1 interactive marketing sales force in the industry. His sale force was named one of the top ten sales forces in the US by Sales and Marketing Management magazine. Mr. Berlow joined AOL in 1995 as Vice President for National Accounts and has 25 years' experience in the advertising industry, working at such agencies as McCann-Erickson; Benton and Bowles; FCB See DOS FCB. (operating system) FCB - file control block. ; Beber Silverstein and Griffin Bacal. About Robert Friedman Mr. Friedman was named President of AOLTV (America OnLine TV) An Internet TV service from AOL that provides access via a phone line or through the DirecTV satellite from Hughes Electronics. Versions of the AOLTV set-top boxes also include the TiVo technology for digitally recording TV programs. earlier this year, responsible for setting its strategic direction and overseeing its daily operations. Previously, he was Co-Chairman, Worldwide Theatrical Marketing for New Line Cinema and President of New Line Television. While at New Line Cinema, Mr. Friedman worked with AOL to create innovative marketing campaigns that made New Line a pioneer in using the online medium to build public awareness of upcoming film releases. Prior to that, Mr. Friedman was a member of the start-up Start-up The earliest stage of a new business venture. team at MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , where he was the Senior Vice President of Marketing and Sales Promotion for MTV and VH-1. About AOL Time Warner AOL Time Warner (NYSE NYSE See: New York Stock Exchange :AOL) is the world's first Internet-powered media and communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. , whose industry-leading businesses include interactive services, cable systems, publishing, music, networks and filmed entertainment. |
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