AOL Networks Helps Launch Rolling Stones' 'Bridges to Babylon' Tour Online.

DULLES, Va.--(BUSINESS WIRE)--Sept. 30, 1997--

Unprecedented AOL Networks Promotional Campaign Includes Special

Welcome Screen, Rolling Stones Online Area with Exclusive

Content and Free Concert Tickets

America Online Networks is launching an unprecedented online promotional campaign for the Rolling Stones' "Bridges to Babylon" album and tour including a special AOL Welcome Screen, the most trafficked intersection on AOL, an online area containing exclusive content and free concert tickets.

From 12 p.m. ET, Sept. 30 to 3 a.m. ET, Oct. 1, three of the five buttons on AOL's Welcome Screen will be devoted to a different Stones link that will take AOL members to special online areas full of exclusive content about the tour, the album and the band themselves (keyword: Stones). The timing coincides with the release date of the "Bridges to Babylon" album on Virgin Records.

And AOL Studios' Digital Cities in Philadelphia, Boston, Washington, D.C., Dallas-Ft. Worth, San Diego, Los Angeles, San Francisco, South Florida, and Atlanta will give away tickets to the concerts in their cities through a series of special contests. Digital City provides localized content to 14 cities around the country helping area residents get the most from their community.

"Thanks to AOL, nine million people will have front row seats tomorrow to the exclusive online salute to the Rolling Stones 'Bridges to Babylon' album and tour," said Bob Pittman, president and CEO of AOL Networks.

"AOL's unprecedented coverage of the Stones -- including our special Welcome Screen promotion, an online area containing exclusive content and free concert tickets underscores our commitment to provide our members with unique and compelling live programming in the music arena."

The Rolling Stones' online area will greet AOL members with exclusive and personal sound bites from the band members. Clips from the concert, fan reactions and other tour highlights will be combined into the many areas online. Concert dates and ticket information will be highlighted in the area.

Video footage of the concerts will also be made available in an AOL download library to those who missed the tour, which is sponsored by Sprint.

There will also be a series of live chats featuring Mick Jagger, Keith Richards, Ron Wood, and Charlie Watts that will occur live from the road during the course of the tour.

The new Stones area will compliment and link to the official Rolling Stones web site (http://www.the-rolling-stones.com). Every night of the tour, the band will play one song a night voted for by visitors to the web site. AOL members and Internet users can vote from a selection of about 20 songs which are not part of the Bridges to Babylon set list and see the instantly updated tally of song standings.

Each night, the band will play whatever wins that date's "people's choice" and their performance of that song will be cybercast live on http://www.the-rolling-stones.com so that netizens can witness first-hand, the results of their ballot. Songs that have won so far have included "Under my Thumb," "She's a Rainbow," and "Gimme Shelter."

America Online Inc., based in Dulles, is the world's leading Internet online service, with over 9 million members worldwide.

AOL, founded in 1985, offers its subscribers a wide variety of interactive services including electronic mail, Instant Message features, entertainment, reference, financial information, computing support, interactive magazines and newspapers, as well as easy access to all the services of the Internet.

CONTACT: America Online

Janine Dunne, 703/265-3283